About 1Channel Nigeria

We exist to help consumer brands win in the channel where Nigeria actually buys — the kiosks, provision stores and table-top sellers that move more than 90% of FMCG volume through informal trade, long after the road runs out and the network drops.

To do that, we built 1Channel — The Full Channel-Tech Stack, a single platform that lets brands in Lagos, Kano, Onitsha, Aba and beyond run their field reps, key distributors, sub-distributors and open-market wholesalers from one dashboard, with apps that keep working offline through grid blackouts and patchy signal.

From beverages and dairy to home care, packaged foods and personal care, 1Channel powers field forces selling into markets like Onitsha Main, Balogun/Idumota, Alaba and Ariaria — turning van-sales runs, secondary-sales data and trade schemes into decisions a brand can actually act on.

Our Journey

2014

First SFA prototype built to track in-store promoters and shelf presence

2015

Signed our first enterprise brand for Sales Force Automation

2016

Crossed borders with our first overseas deployment for a consumer brand

2018

Launched Retail Execution Management for shelf and POSM compliance in the trade

2019

Scaled SFA and Retail Execution across multiple regions and FMCG categories

2022

Released Field CRM built for high-velocity retailer and distributor selling

2023

Rolled out Channel & Influencer Loyalty to reward retailers, wholesalers and distributor reps

2024

Unified every module into The Full Channel-Tech Stack under the 1Channel brand

Our Values

Customer success drives everything we do

We take ownership of outcomes

We bring energy and joy to the workplace

We never stop learning and evolving

Our Presence

With deployments spanning 40+ countries, 1Channel is the operations backbone for brands managing large multilingual field forces, multi-tier distribution chains and fast-shifting retail across emerging markets.

In Nigeria, we put that same cloud SaaS to work where it is hardest to win: giving brands real-time visibility over reps, distributor and secondary sales, and trade schemes across one of the world's most informal, fast-growing consumer markets — built offline-first for power cuts and patchy networks, and Naira-ready for FX-driven price-list swings.

Rewards and Recognition

These recognitions reflect our commitment to building reliable, easy-to-use software that delivers measurable ROI for Nigerian FMCG brands and distribution businesses around the world.

Careers at 1Channel

We are always on the lookout for talented people who want to shape the future of channel and field-sales technology in Nigeria. If you enjoy solving real trade problems on the ground, reach out to us at contact@1channel.co