| Real-Time Field Tracking & GPS Control |
Advanced GPS tracking with geo-fencing, photo validation, beat compliance & real-time field visibility |
Basic location tracking (CRM-focused) |
Mobile tracking with CRM-first approach |
Visit & KPI tracking mainly for retail execution |
Available but requires configuration |
Limited mobile field tracking |
Strong for DSD & retail routes, FMCG-focused |
| Beat Planning & Visit Management |
Complete beat creation, approval workflow, compliance monitoring & productivity tracking |
No dedicated beat planning system |
Basic field task management |
Strong route planning for merchandising |
Possible with heavy customization |
Limited field visit structuring |
Strong for distribution & van sales |
| Sales, Stock & Order Tracking |
SKU-wise sales, stock, secondary sales & performance analytics in one system |
CRM-based pipeline tracking |
Lead-centric sales tracking |
Order entry focused on retail |
Enterprise sales pipeline tracking |
Deal & engagement tracking |
Strong B2B order & route accounting |
| Customization & Scalability |
Fully customizable as per business model or industry nature |
Moderate customization |
Workflow customization available |
Retail execution focused |
Highly customizable but complex & costly |
Moderate customization |
FMCG & wholesale-centric customization |
| Best Fit For |
Multi-industry businesses with large field teams needing deep operational control |
CRM-driven sales teams |
Lead-heavy industries |
Retail & merchandising brands |
Large enterprise CRM ecosystems |
Growing inside sales teams |
FMCG, distribution & B2B commerce |