About 1Channel United Arab Emirates

We exist to help consumer brands win in the channel where the United Arab Emirates actually buys — the hypermarkets, supermarkets and mini-markets that carry the bulk of everyday FMCG volume through modern trade, with baqalas holding a real, if secondary, place in the coverage mix.

To do that, we built 1Channel — The Full Channel-Tech Stack, a single cloud platform that lets brands running field teams across Dubai, Abu Dhabi and the other Emirates manage reps, distributors and modern-trade accounts from one dashboard, with fast, reliable apps built for a market that ranks among the best-connected anywhere in the world.

From beverages and dairy to home care, packaged foods and personal care, 1Channel powers field forces selling across hypermarkets, supermarkets and baqalas, as well as the hotels, restaurants and cafés that make HORECA a distribution channel in its own right here — turning field activity, secondary-sales data and trade-scheme execution into decisions a brand can act on immediately.

Our Journey

2014

First SFA prototype built to track in-store promoters and shelf presence

2015

Signed our first enterprise brand for Sales Force Automation

2016

Crossed borders with our first overseas deployment for a consumer brand

2018

Launched Retail Execution Management for shelf and POSM compliance in the trade

2019

Scaled SFA and Retail Execution across multiple regions and FMCG categories

2022

Released Field CRM built for high-velocity retailer and distributor selling

2023

Rolled out Channel & Influencer Loyalty to reward retailers, wholesalers and distributor reps

2024

Unified every module into The Full Channel-Tech Stack under the 1Channel brand

Our Values

Customer success drives everything we do

We take ownership of outcomes

We bring energy and joy to the workplace

We never stop learning and evolving

Our Presence

With deployments spanning 40+ countries, 1Channel is the operations backbone for brands managing large multilingual field forces, multi-tier distribution chains and fast-shifting retail across emerging markets.

In the United Arab Emirates, we put that same cloud platform to work across a market where modern trade sets the pace: real-time visibility over reps, distributor and secondary sales, and trade-scheme execution for brands covering hypermarkets, supermarkets and baqalas alike, with route and territory planning that also accounts for the country's role as a re-export and distribution base for the wider GCC and MENA region.

Rewards and Recognition

These recognitions reflect our commitment to building reliable, easy-to-use software that delivers measurable ROI for UAE brands and distribution businesses around the world.

Careers at 1Channel

UAE professionals welcoming a new teammate at a collaborative office session

We are always on the lookout for talented people who want to shape the future of channel and field-sales technology in United Arab Emirates. If you enjoy solving real trade problems on the ground, reach out to us at contact@1channel.co