Building Materials & Hardware Sales Force Automation Cloud Software for Saudi Business

It runs as a single cloud app with screens tuned to each role. Project-site reps work construction-site beats with BOQ capture and artisan engagement. Key account managers run the cadence for developers and distributor principals. Dealer reps cover hardware markets across Riyadh, Jeddah and Dammam with verified SKU checks. Screens, KPIs and dashboards differ by role.

Check-in locks to a GPS geo-fence around the site or store, verified with selfie AI. The visit screen captures build stage, BOQ progress, contractor contact and competitor SKUs in one pass. Because sites and hardware markets can sit far apart across Saudi Arabia's distances, capture runs fully offline and syncs the moment a connection is available.

Stages flow from lead through BOQ submission, spec approval, sample, PO, dispatch and site delivery. Each stage carries the milestone date, architect or contractor contact, competitor SKUs and a forecast value in SAR. Slip alerts fire on missed milestones. Key account managers see the live pipeline by stage, region and product class.

Reps capture the artisan profile (mason, painter, tiler, plumber, electrician), trade history, brand preference and barriers to switch. Each record feeds the loyalty scheme, with payouts settled by bank transfer or STC Pay. Brand teams see who recommends what, by territory and by trade.

Orders are booked at the hardware store counter or during a site call against the cloud DMS allocation layer. Live stock shows by SKU with scheme and credit status. The confirmation goes to the wholesaler or site buyer over WhatsApp. SAR totals hold firm, and credit checks run against ageing automatically.

Yes. Multi-tier DMS sell-out data lands in the system through API or SFTP integration. Site visits are matched against dispatches, dealer beats against reorders, and BOQ wins against bulk deliveries. A strong visit-to-sale match feeds performance scoring, while coverage claims with no matching sale are flagged for review.

Each account carries a profile: head-office contact, spec team, review cycle and joint-business-plan touchpoints. Visit frequency varies by dealer tier, from a flagship cement distributor to a regional wholesaler to an independent hardware trader. Plans roll into a daily MIS that auto-adjusts when a developer or distributor calendar shifts.

Each dealer carries a defined SKU master across cement, tiles, paints, sanitaryware and electricals. Reps capture stock availability per SKU plus sample stock. Out-of-stock, delisted and competitor substitutions are logged. Reports show listing fill rate by dealer tier for joint-business-plan reviews.

Brand managers see dealer sell-out by SKU, site coverage, pipeline value in SAR, listing fill and artisan engagement. Regional heads see scorecards spanning the Riyadh region, the Western Region around Jeddah and the Eastern Province around Dammam. Leadership drills from region to dealer to rep. 1Voice AI answers natural-language queries with no custom report.

Yes. The mobile app is offline-first throughout. Inside basement car parks, cement depots well outside the main cities, and weak-signal corners of busy hardware markets in Riyadh, Jeddah and Dammam, reps capture attendance, BOQ updates, artisan engagement and orders with no connection. Data, photos and timestamps sync when the signal returns.