POSM Management Software Egypt

Admins create POSM categories, add types like branded umbrellas, coolers, shelf strips or standees, and link each type to a brand or product line.

During campaign setup, managers select POSM items, attach reference images as guidelines, and assign the campaign to outlet lists covering baqalas, wholesale outlets and souq stalls.

Field users visit the outlet, photograph the deployed POSM, and submit the image through the Arabic-first mobile app with GPS geotag and timestamp. The app works offline and syncs when signal or power returns.

Each POSM item has a status per outlet: deployed, missing, or damaged. Managers view deployment progress across Cairo, Alexandria, Giza and other territories on dashboards.

Field users flag the exception with a reason and photo. The issue enters an approval workflow for replacement or follow-up, so weather-damaged umbrellas or missing posters are caught fast.

Auditors review submitted photos against reference images and assign compliance scores that feed into campaign analytics, ending the "phantom POSM" problem in a cash, low-trust trade.

Yes. Managers attach reference images during campaign setup so field teams know exactly how each POSM should look at the outlet.

Reports cover deployment status, compliance scores, exception counts, outlet-wise tracking, EGP-denominated asset value, and campaign completion rates across distributor and wholesaler territories.