Merchandising Campaign Management Software Egypt

It is a platform that lets FMCG and consumer brands plan, launch, and track merchandising campaigns across baqalas, souqs, and modern trade outlets with defined timelines, POSM lists, and execution scorecards.

Name the campaign, set start and end dates, upload outlet and POSM lists, define objectives and guidelines, then publish. Field reps are notified automatically and can pick up assignments even on patchy networks.

Yes. The self-service module lets brand and trade-marketing teams in Cairo, Alexandria, or Giza create, configure, and publish campaigns independently.

Budgeted campaigns are pre-planned with allocated EGP budgets, while ad hoc campaigns are created on demand when a price change, scheme, or market activation comes up unexpectedly.

The system shows live coverage percentages, pending outlets, completed outlets, and overdue flags on a real-time dashboard, with data syncing whenever reps regain connectivity.

Scorecards rate each campaign based on compliance, geotagged photo-proof quality, completion rates, and execution timeliness.

Yes. Push notifications and in-app alerts are sent to assigned field reps the moment a campaign is published; alerts queue and deliver once the device is back online.

Yes. It is built for brands and distributors running merchandising across thousands of informal outlets and souqs spread across Egypt's governorates.