Building Materials Training & Learning Management Cloud System for Indonesian Business

Counter hands at building-material shops in Java, Aspamda, and the Pasar Turi change often. The HR module signs each new joiner into a first-week pathway: brand range, application advice, Rupiah price bands, and common customer questions. Modules are mobile-first and can be finished between customers. A short quiz clears the joiner to quote, and dashboards show which shops are counter-ready and which still need work.

Each range gets a launch module: the product story, where it is applied, the target buyer, Rupiah price bands, a competitor view, and a closing quiz. Counter staff and sales reps must pass before the SFA app enables the range for quoting. Brand teams read launch readiness by shop and by state, from Java to Sumatra, well ahead of the launch window.

Artisans watch short in-app videos on cement curing, screeding, tile and terrazzo setting, paint coats, POP ceiling work, pipe fitting, and switchgear wiring. Quizzes confirm understanding and assign refreshers on weak scores. When a badge unlocks, loyalty payouts settle in Rupiah through bank transfer or a wallet such as GoPay, OVO, or DANA, all inside the same app.

Contractor onboarding modules cover SNI standards for cement and steel, site safety, correct product specification, and brand compliance. Quizzes record completion and each certificate carries an expiry date with renewal reminders. The contractor scorecard updates so brand teams see who is cleared to bid on which project tier before a single bag of cement is committed.

LMS status flows into the SFA app as it updates. The app shows which ranges each rep can quote, and new launches stay gated until certification clears. The moment a rep tries to book an order or set up a display on a new SKU, the app checks their status; a missing or expired certificate blocks the step and points them back to the module. Brand teams get a live readiness view across every state.

Key-account modules cover developer spec negotiation, joint business planning with distributors and dealer principals, Rupiah trade-discount bands, and project pricing. Scenario exercises test handling of spec challenges, price pressure, and volume-band haggling on estate and high-rise sites in Lekki, Java, and Kalimantan, so reps walk into a negotiation prepared rather than learning on the job.