Consumer Durables & Electronics Training & Learning Cloud Software for Indonesian Business

A first-shift pathway covers brand basics, the top-selling SKUs, the demo flow, the shopper script in the language the promoter speaks, and the returns and warranty rules. Mobile-first quizzes confirm they have understood it, and once cleared the promoter is ready for the counter at a multi-brand store or a modern-trade floor by the next shift. Nothing has to be set up by hand for each new joiner.

Every new phone, TV, inverter, or home-appliance launch ships with a module covering specs, features, the demo flow, and the Rupiah price ladder for distributor, sub-distributor, wholesaler, and retailer. A certification quiz gates the SFA app, so only a certified promoter can run the demo at Sumatra or on a modern-trade floor. Brand teams read launch readiness by region, from Java to Sumatra, before the launch window opens.

Promoters record a short video pitch on their own phone and upload it whenever the network allows. Trainers score technical accuracy, demo clarity, objection handling, and the close. Weak scores trigger a refresher module. Top pitches are saved as exemplars in the local language for training the next batch of joiners at Java International Market or in a distributor's showroom.

Dealer and shop staff across Java International Market, Sumatra complete short modules on warranty terms, exchange and returns, financing plans, and brand display standards. Each module ends with a quiz. An outlet is cleared to represent the brand only after its staff finish the relevant modules, which protects the brand at counters the brand does not directly employ.

Certification status syncs to the SFA in real time. The app shows exactly which categories a promoter is cleared for, so a new TV or refrigerator launch stays gated until the quiz is passed. Expired certificates trigger a refresher assignment automatically. No shopper ends up getting a demo or advice from an uncertified promoter, whether the store is direct or agency-staffed.

Yes. Technician tracks cover install steps for ACs, inverters, and large appliances, fault diagnosis, spare-part identification, the warranty claim flow, and clean customer handover. Field engineers and independent installers in Java and Kalimantan, or upcountry follow the same module set with mobile quiz checks, so service quality stays consistent across the dealer network.