Consumer Durables & Electronics Sales Force Automation Cloud Software for Saudi Arabia

It is one cloud app with role-tuned screens. The key account manager owns modern-trade buyers at hypermarket chains such as Carrefour and Lulu Hypermarket, plus branded showrooms. The dealer rep runs beats through electronics souqs and dealer clusters across Riyadh, Jeddah and Dammam. The counter promoter runs daily shifts at a dealer or showroom floor with demo capture and a conversion log.

Each promoter is mapped to a specific counter, whether a stall in an electronics souq, a dealer shopfront or a hypermarket aisle. Shift check-in locks to the outlet geo-fence with selfie AI, and it runs offline across the weak-signal stretches between Saudi Arabia's cities. The shift screen captures demos run, shopper interest and conversions, so a conversion ratio replaces self-reported attendance.

The promoter taps demo start and picks the model. End of demo captures interest, the decision factor (price, feature, warranty, financing) and the outcome. For a purchase the serial or IMEI logs for sell-through tie-back. This data feeds promoter scoring and competitor analytics, so brand teams see which model wins the counter in Riyadh versus Jeddah.

Yes. Dealer and showroom sales exports flow in via API or SFTP, and where a counter runs on POS the receipt reference is attached. The platform matches shift, outlet and serial to the sale. Verified conversions drive the SAR incentive, paid out cleanly by bank transfer, mada or STC Pay. Inflated or unmatched claims flag for review, so agency skimming gets screened out.

Every secondary order and sell-through unit posts to MTD and QTD buckets per rep, region, dealer and SKU. Leadership sees live progress against target across the Riyadh region, the Western Region and the Eastern Province. Slippage triggers alerts, and closing-day reporting needs no manual roll-up in a spreadsheet.

Each modern-trade account and brand showroom carries a buyer profile and review cycle. Visit cadence varies by class: flagship stores in Riyadh and Jeddah, mid-tier chains, and satellite outlets. The daily plan rolls up to a KAM MIS, and calendar shifts around Saudi public holidays or Ramadan trading-hour changes auto-adjust without rework.

Each dealer holds an active SKU list. Beat check-in captures on-shelf presence, the marked SAR selling price and warranty documentation where it applies. Out-of-stock, delisting and grey-market parallel imports get logged. Compliance reports show percent of agreed range available, and KAMs use them in dealer reviews to close listing and pricing gaps.

Brand managers see SKU sell-through, conversion ratios and demo activity by region. KAMs see dealer and showroom scorecards for buyer reviews. Leadership sees national roll-ups with drill-downs to outlet and rep across the Riyadh region, the Western Region and the Eastern Province. 1Voice AI answers natural-language questions, so a query like top five appliance dealers in Jeddah by growth needs no custom report.

The app supports Saudi Arabia's majority-expatriate field force across Arabic, English, Hindi, Urdu, Tagalog and more, so a promoter in Riyadh and a dealer rep in Dammam each work in a language they trust. Outlets are mapped by GPS pin, so a souq stall or dealer counter is located the same way whether the beat runs through Jeddah's electronics clusters or a Riyadh hypermarket wing.

Yes. The app is offline-first. Across the long inter-city routes between Riyadh, Jeddah and Dammam, and inside weak-signal corners of busy electronics souqs, promoters and dealer reps still capture attendance, demos, price checks and secondary orders without a live connection. Data and photos sync to the cloud the moment the network returns, so nothing is lost on the road.