Cloud Software Built for Building Materials & Hardware Companies in Egypt

Yes. Approved mason, tiler, and painter rewards pay out through InstaPay, Fawry, Meeza, or a bank account, whichever the tradesperson has on file. Dealer credit notes and site refunds settle by bank transfer with a full transaction log. Every payout writes to an audit trail tied to the QR scan or claim record, and SMS or WhatsApp confirms it.

Each cement bag, paint bucket, tile carton, and electrical pack carries a unique code under a scratch panel. The tradesperson app validates the scan against the issued register, blocks duplicate and photocopied codes, checks GPS and timestamp, then releases the payout. Suspicious patterns auto-suspend the account for review, so the reward budget reaches the person who did the work, not a syndicate.

Container arrival at Alexandria, Damietta, or Port Said, customs clearance, warehouse intake, and onward dispatch to distributors across Cairo, Giza, and beyond are tracked as a single chain. Landed costs roll into the DMS pricing engine without assuming a fixed exchange rate. Distributors see committed stock against open orders in EGP before clearance closes.

Yes. Every SKU carries the relevant Egyptian Organization for Standardization and Quality (EOS) specification reference, batch number, and manufacture date in the product master. Hardware-shop scans during stock-in reconcile against the batch register. Recall workflows isolate impacted batches of cement, steel, or paint across distributors and wholesalers in a single query.

Contractors, developers, and specifiers are tagged by tier, active site count, and monthly EGP volume. Loyalty tiers, bid invites, sample drops, and training modules map to each tier. Key account managers filter the database by tier and open projects before planning visits across housing developments and public infrastructure jobs.

Beat plans span the dense Cairo, Giza, and Alexandria core, routes into the Delta governorates, and longer corridors reaching Upper Egypt. Field reps work offline on the route, capture GPS and landmark-based outlet locations where street addressing is inconsistent, and sync when coverage returns. Warehouse reorder triggers fire automatically against minimum stock days per depot.

The dealer or site captures photo evidence, invoice reference, batch number, and breakage cause (transit, handling, or defect). The workflow routes for multi-level approval. Approved claims auto-generate an EGP credit note and a replacement dispatch in one transaction, with audit caps set per product category.

Auditors capture tile display corners, the paint colour wall, sanitaryware suites, and the switchgear board against the brief. AI image recognition checks SKU presence, facings, and competitor adjacency on the shop shelf. Drift exceptions route back to the area manager the same day, whether the outlet is a hardware shop near Souq El-Ataba in downtown Cairo or a branded showroom in Alexandria.

Yes. The app is offline-first. Field reps clock in, view beats, capture orders, run audits, and log site visits with no signal at all. Photos, GPS, and timestamps are held on the device and pushed once coverage returns, so weaker connectivity on routes into Upper Egypt and the Delta does not stop the working day.

Yes. New tile collections, paint ranges, and electrical lines launch with a certification quiz, and counter staff must pass before the SKU enables on their field app. The platform runs EGP native with an Arabic-first interface and English support for head-office and specifier teams.

FMCG and CPG, food and beverage, dairy, home care, pharma and healthcare, consumer durables and electronics, cosmetics, automotive spares, agri inputs, and industrial products. The shared cloud backend and modular architecture flex to each channel shape across Egypt without rebuilds.