Consumer Durables & Electronics Sales Force Automation Cloud Software for Egyptian Business

It runs as one cloud app with a screen tuned to each role. The KAM manages hypermarket buyers and branded showroom accounts. The dealer rep covers beats through souq clusters and wholesale-market districts such as Souq El-Ataba. The counter promoter works shift-based demo duty at a dealer counter or showroom floor, logging every conversion as it happens.

Each promoter is tied to one counter, whether that is a stall inside a market district or an aisle inside a hypermarket. Check-in locks to the outlet's geo-fence with a selfie AI check, and the app keeps working when signal drops in a crowded market lane or a rural governorate. The same shift screen logs demos run, shopper interest and conversions, so a conversion ratio stands in for self-reported attendance.

The promoter opens the demo screen, picks the model, and closes it out with shopper interest, the deciding factor such as price, feature set, warranty or financing, and the result. A completed sale logs the serial or IMEI so the unit can be tied back to sell-through later. Brand teams use this to see which model is winning the counter in Cairo compared with a governorate outside Greater Cairo.

Yes. Dealer and showroom sales exports arrive by API or SFTP, and where a counter runs on POS the receipt reference attaches to the record. The platform matches shift, outlet and serial number against the recorded sale before an incentive is confirmed. The verified EGP payout goes out by bank transfer, InstaPay or another digital wallet, and any claim that does not match a real sale is flagged for review rather than paid automatically.

Every secondary order and every matched sell-through unit posts into MTD and QTD totals by rep, governorate, dealer and SKU. Leadership can watch progress against target across Greater Cairo, Alexandria and the Delta, and Upper Egypt as it happens. A slipping number triggers an alert on its own, so closing-day reporting does not depend on someone building a spreadsheet by hand.

Every hypermarket account and branded showroom carries its own buyer profile and review schedule. Call frequency is set by account tier, with flagship outlets in Cairo and Alexandria getting closer coverage than a satellite branch. The daily plan feeds a KAM management report, and a calendar shift for a public holiday adjusts the schedule automatically rather than leaving a gap.

Every dealer works from an agreed SKU list. Beat check-in captures whether each item is on the shelf, the price it is marked at, and whether it carries the relevant Egyptian Organization for Standardization and Quality mark where one applies. Missing stock, delisted items and suspected grey-market units get logged against the outlet. The resulting compliance report shows what share of the agreed range is actually present, which a KAM can raise directly in the next buyer review.

Brand managers get SKU-level sell-through, conversion ratios and demo volume broken out by governorate. KAMs get a scorecard per dealer and showroom to take into buyer reviews. Leadership gets a national view with drill-down to outlet and rep level across Greater Cairo, Alexandria and Upper Egypt. 1Voice AI can answer a plain question, such as which appliance dealers grew fastest in Alexandria last quarter, without anyone building a custom report.

The mobile app is built Arabic-first rather than translated after the fact, since a promoter or dealer rep working a souq counter is more likely to be comfortable in Arabic than in English. Outlets are mapped by GPS pin and a landmark note rather than a formal street address, which fits the dense, informally addressed lanes of older market districts, where a stall is found by row and cluster rather than a house number.

Yes. The app is offline-first, so a promoter or dealer rep working a rural route in Upper Egypt or the Delta, where connectivity is noticeably thinner than in Cairo or Alexandria, can still log attendance, demos, price checks and secondary orders without a live connection. Everything, including photos, syncs back to the cloud the next time the device picks up a signal, so nothing recorded offline gets lost.