Cloud Software Built for Retail & Modern Trade Companies in Egypt

Yes. KAMs manage modern-trade accounts such as Carrefour Egypt, Kazyon, and Spinneys Egypt in the SFA app, while the DMS runs the general trade: distributors, sub-distributors, wholesalers, souq traders, and baqalas. The same cloud backend covers a hypermarket branch in Giza and a baqala trader supplied out of Al Obour Wholesale Market.

KAMs record listing terms, promotion commitments, and shelf stock against each modern-trade account in SFA. Territory reps capture orders that route through the DMS for billing. Merchandisers log shelf audits against the same outlet record, so a single store profile links the KAM, the rep, and the merchandiser.

Yes. Retailers, wholesalers, and promoters earn points through pack QR scans or DMS sales feeds and redeem straight to a bank account or a digital rail such as InstaPay, Fawry, or Meeza, all settled in EGP. Voucher partners and physical reward catalogues run alongside, with slab and tier rules configured per programme. SMS and WhatsApp confirm every payout.

Yes. The app is offline-first. Reps working Upper Egypt routes and Delta governorates capture attendance, orders, audits, and photos with no signal at all. Data is held on the device and syncs once network returns, so the connectivity gap between dense cities and rural stretches does not stop the day. GPS and timestamps are preserved.

Campaign setup covers POSM rollout, planogram briefs, gondola and end-cap deployment, and time-bound schemes per chain. Multi-level audits verify shelf compliance in each store, and a visibility index runs so Ramadan and Eid execution gaps at chains such as Metro Markets or Hyperone surface before the peak window closes.

Yes. REST APIs sync both ways with SAP, Oracle, Microsoft Dynamics, Sage, and most existing DMS or warehouse platforms. SFTP feeds bring in monthly sales figures for loyalty allocation. Webhooks fire on order, dispatch, and settlement events, whether the payment lands by POS, bank transfer, or a digital wallet, so the cloud platform slots into the retail stack that is already running.

Pricing, schemes, and invoicing run in EGP, with structures mapped to the Egyptian Tax Authority's e-invoicing and e-receipt system. Batch and expiry control covers date-coded food, drink, and pharmaceutical lines. The geography master models Governorate, City, Zone, and Outlet, so territory cuts match how Egyptian retail networks are actually organised from Cairo to Upper Egypt.

Key Account Managers, territory reps, van crews, in-store promoters, and merchandisers each get a role-specific app view. Admins manage workflows, distributors and sub-distributors handle the DMS, and modern-trade back-office teams pull stock and dispatch dashboards from the same cloud portal. The app runs in Arabic and English.

AI sequences beat routes across dense Cairo and Alexandria districts and sparser Upper Egypt stretches using GPS, drives DMS replenishment alerts, runs image recognition on shelf photos for planogram and share-of-shelf checks, screens QR scans for fraud, and powers the 1Voice assistant for natural-language queries on field activity.

Onboarding configures geography, product hierarchy, user roles, beat plans, and workflows during the rollout window. Bulk uploads load users, SKUs, outlets, and targets in a single import. Most brands start with one module, such as SFA or DMS in one region, then layer in loyalty, merchandising, and LMS later, with no big-bang cutover.