On 17 September 2026, Indonesia's Trade Minister opened the door to revising e-commerce rules again, this time over how long marketplaces can hold a seller's funds.
Two platforms had already flagged about 217 sellers with roughly Rp24 billion in withheld payouts, a figure lawmakers raised directly in the hearing.
The question matters most to FMCG, Pharma, Cosmetics, and Retail and Modern Trade brands that sell through marketplaces alongside their own distribution network.
This post covers what the hearing raised, what current rules require of sellers, and why fund-hold timelines belong in a distributor's own collections data.
What the 17 September Hearing Raised
Commission VI member Mufti Aimah Nurul Anam pressed the minister on three points.
How long can a marketplace hold a seller's funds, why does a store get closed, and who actually resolves a complaint?
Minister Budi Santoso said trade regulations stay dynamic, and several platforms used the same hearing to report their own progress against the rules.
In 2025 the Ministry logged 7,887 consumer complaints, and 99.35% of them involved an online transaction, which is the backdrop for the fund-hold question.
What Permendag 19/2026 Already Requires
Permendag 19/2026 took effect 8 June 2026, and it already sets real deadlines rather than leaving fund-holding open-ended.
| Requirement | What it means for a marketplace seller |
|---|---|
| Objection response window | Platform must respond to a fee-change objection within 14 working days, or it is deemed accepted |
| Seller registration | Valid NIB (business registration number) plus proof of meeting BPOM product standards |
| Transition period | 18 months for existing sellers, 6 months for new sellers, before a "Dalam Proses Legalisasi" label applies |
| After the deadline | Non-compliant listings are suspended until documentation is complete |
Why This Belongs in a Distributor's Own Collections Data
For a brand that sells through Tokopedia or TikTok Shop alongside its own field sales network, an order can look closed while the payout is still on hold.
A listing can also move into suspension over an expired BPOM or NIB document without that status ever reaching the distributor's own outlet record.
How 1Channel Keeps Marketplace Collections Visible
1Channel's cloud outlet ledger records a marketplace-linked account's settlement status apart from a directly serviced account.
A held payout then shows up in collections reporting, rather than staying visible only inside the marketplace's own dashboard.
Seller-level fields such as NIB and BPOM registration number sit on the same outlet record.
A status change is then visible next to the account itself, instead of buried in a separate compliance file.
Keep Every Marketplace Rupiah Accounted For
Track a marketplace-linked account's settlement status, NIB and BPOM registration alongside every directly serviced outlet, from one cloud platform built for distributors in Indonesia.
Explore Payment Management →Decision Checklist
- Payout timing. Do you know how long each marketplace channel holds a payout before it settles?
- Compliance on the record. Is NIB and BPOM status tracked on the outlet or seller record itself, not a separate folder?
- Visibility, not surprise. Would a suspended listing show up in your own collections report, or only when a payment doesn't arrive?
- Separate but tracked. Are marketplace-linked accounts flagged apart from directly serviced outlets in your call plan?
Source: Antara News