POSM Tracking & Proof of Execution Software Indonesia

POSM stands for point-of-sale material: banners, standees, tent cards, digital signage and similar items. Tracking means knowing which materials belong at which outlets, and proof of execution means a photo taken during the visit that is judged against a reference image and scored.

During an outlet visit the executive opens the activation task and chooses a campaign. Each required POSM type has its own card with a camera link, and more photos can be added to a card. The Submit button stays disabled until every required photo has been taken.

The reference image, called a picture of success, shows what correct execution looks like and sits beside a scoring rule in plain text, for example full marks if at least one tent card is visible. Executives open it before shooting, and auditors open the same image when they score the photo.

If the POSM cannot be put up at an outlet that day, the executive ticks 'No activity to be done today', picks a reason such as store closed, store under renovation or store did not allow deployment, and finishes the task without photos. If the material is up but in poor shape, it shows in the auditor's score and comment on the submitted photo.

Yes, as an added set of checks. Examples include whether a display is powered on and whether it is clean and undamaged. They are set up as client-specific checks on top of the standard campaign and audit flow, so the questions follow your own brand standard.

Auditors work from the Campaign Audit screen on the web portal. They filter by date, state, city and user, open a visit, and see the submitted photo with the campaign, parameter, weight and guideline. The reference image opens from the same screen, and the auditor enters a score and a comment. If two campaigns ran during one visit, each is scored separately.

The Campaign Dashboard on the web portal shows coverage score, campaign score and campaign count, with a monthly summary of outlets covered and visits done, campaign counts by state, and a six-month trend. A filter panel and downloadable campaign reports sit on the same dashboard.

It is cloud based: field teams use the mobile app, and admins, brand managers and auditors use the web portal, all working from the same outlet list, POSM list and campaigns whichever island a store is on. Campaign store and POSM lists are uploaded as code files, with any unmatched codes listed back, and workflows and rules can be customised to your brand.