Cloud Software Built for Pharma & Healthcare Companies in Oman

One cloud, one shared record. SFA runs MR and KAM calls, doctor call reports, and sample handover across hospital and community pharmacies. DMS tracks distributor, sub-distributor, and wholesaler orders with batch and expiry control. Loyalty pulls pharmacy purchase data across the channel. LMS certification flows to the SFA app so only cleared reps detail a new molecule. The admin portal gives one view across field, channel, loyalty, and training.

Yes. REST APIs sync two-way with SAP, Oracle, Microsoft Dynamics, Sage, and existing distributor or hospital supply tools. SFTP feeds pull monthly pharmacy and wholesaler sales into the loyalty engine. Webhooks fire on order, dispatch, payment, or sample events across card, Maal, and bank transfer. The platform slots into the stack already running across Muscat, Sohar, or Salalah rather than replacing it.

Every registered hospital, clinic, and pharmacy is pinned by GPS across the territory an MR covers, whether that is a hospital campus in Muscat or a pharmacy network reaching into the Batinah coast, the interior around Nizwa, or the Dhofar region around Salalah. At check-in the app validates location against the geo-fence and a selfie runs through AI liveness to block proxy calls. Call duration, specialty, prescription pattern, and next-call plan are logged at the call, not typed from memory at night.

The MR logs each handover at the call: SKU, quantity, batch, expiry, doctor name, and signature. Sample stock balances against the rep's depot allocation. Discrepancies and near-expiry packs surface in the manager view. Records pull per MR, per doctor, or per batch so an internal audit, a recall, or a regulatory review can be answered from one place.

The app runs reliably across the Muscat-Sohar-Salalah corridor, where connectivity is consistently strong and most hospital and pharmacy coverage sits. On routes into the interior and remote coastal wilayats, MRs and pharmacy reps still check in, open beat plans, log calls, capture sample handovers, and book orders; the data queues on the device and syncs automatically once a connection returns, so a stretch of patchy signal on an outlying route never costs a day's coverage.

Stock tracks at multi-warehouse, multi-batch level with expiry captured at goods receipt, including inbound shipments landing through Sohar Port and Freezone, Salalah Port, or the emerging Port of Duqm. Allocation uses FEFO so near-expiry stock moves first, cutting the write-offs that build up when packs sit past their sell-by date. Vaccine and biologic SKUs carry cold chain rules at warehouse and dispatch. Near-expiry alerts fire before loss, and lot-level traceability supports regulatory recall scenarios end to end.

Each pharmacy registers with KYC and links to monthly purchase from the distributor or wholesaler. The engine applies slab rules per brand and category and upgrades tiers when targets hit. Redemption pays straight to a bank account or the Maal card, in OMR, with SMS or WhatsApp confirmation. Every transaction logs with an audit trail so finance can trace any dispute.

Each launch ships with a structured module: clinical context, dosage, indications, contra-indications, and a quiz. The MR must pass before the brand permits detailing. Quiz status feeds the SFA app so an uncertified rep is warned or blocked from opening the deck. The brand sees readiness by governorate and by molecule before launch day.

Yes. OMR is native, with multi-language support including English, Arabic, Hindi, Urdu, and Bengali for a genuinely mixed national and expatriate field force, and Oman Standard Time throughout. The geography master models Governorate to City to Outlet, matching how brands cover Muscat's commercial corridor, the Batinah coast around Sohar, the interior around Nizwa, and the Dhofar region around Salalah. Pricing, schemes, and campaigns can vary by channel, governorate, or customer group.

Beyond pharma and healthcare, the platform serves FMCG and CPG, cosmetics and personal care, consumer durables and electronics, banking and financial services, automotive parts, agricultural inputs, building materials, and logistics and field services, a sector with real strategic weight as Vision 2040 builds out Sohar, Salalah, and Duqm as multi-port trade corridors. The same cloud backend and modular architecture fit very different operational shapes across the Omani trade.