Cloud Software Built for Retail & Modern Trade Companies in Oman

Yes. KAMs manage modern-trade accounts such as Lulu, Carrefour, Sultan Center, and Nesto in the SFA app, while the DMS runs the wider trade: distributors, sub-distributors, wholesalers, baqalas, and mini-markets. The same cloud backend covers a hypermarket account in Muscat and a baqala in Nizwa or Sur.

KAMs record listing terms, promotion commitments, and stock-on-shelf against each modern-trade account inside SFA. Territory reps and van crews log orders that flow through the DMS for billing. Merchandisers file shelf audits against the same outlet master, so a single store record ties together the KAM, the rep, and the merchandiser.

Yes. Retailers, wholesalers, and promoters earn points via pack QR or DMS sales feeds and redeem straight to a bank account or the Maal card, in Omani rials. Voucher partners and physical reward catalogues run alongside, with slab and tier rules configured per programme. SMS and WhatsApp confirm every payout.

Yes. Across the Muscat-Sohar-Salalah corridor the app runs on a normal live connection, the same as the rest of the platform. On routes into the interior or remote wilayats, where signal can be lighter, the app captures attendance, orders, audits, and photos on the device and syncs automatically the moment connectivity returns, so a patchy stretch of a beat plan does not stop the day.

Campaign setup covers POSM rollout, planogram briefs, gondola and end-cap deployment, and time-bound schemes per chain. Multi-level audits verify shelf compliance in each store, and a visibility index runs so execution gaps surface before the Khareef season's Dhofar-region demand spike or the Ramadan buying period closes out.

Yes. REST APIs sync bidirectionally with SAP, Oracle, Microsoft Dynamics, Sage, and any DMS or warehouse system already in place. SFTP feeds pull monthly sales for loyalty allocation, and webhooks fire on order, dispatch, and card, Maal, or bank-transfer payment events, so the cloud platform slots into the retail stack you already run.

Pricing, schemes, and invoicing run in Omani rials, with tax masters mapped to Oman Tax Authority (OTA) VAT structures and invoice formats built ahead of the OTA's phased e-invoicing rollout. Batch and expiry control covers food, beverage, and pharma lines. The geography master models Governorate, City, and Outlet, so territory cuts match how Oman's retail network is actually structured, from Muscat to Salalah and Sohar.

Key Account Managers, territory reps, van crews, in-store promoters, and merchandisers each get a role-specific app view. Admins manage workflows, distributors and sub-distributors handle the DMS, and modern-trade back office teams pull stock and dispatch dashboards from the same cloud portal. The app runs in Arabic and English, with other languages configurable for Oman's national and expatriate field force.

AI sequences beat routes across Muscat's retail corridor and Oman's wider governorates using GPS, drives DMS replenishment alerts ahead of the Khareef season and Ramadan, runs image recognition on shelf photos for planogram and share-of-shelf checks, screens QR scans for fraud, and powers the 1Voice assistant for natural-language queries on field activity.

Onboarding configures geography, product hierarchy, user roles, beat plans, and workflows during the rollout window, and bulk uploads load users, SKUs, outlets, and targets in a single import. Most brands start with one module, such as SFA or DMS in a single governorate, then add loyalty, merchandising, and LMS later, with no big-bang cutover.