Retail Execution Software Oman

Admins set up POSM categories, covering branded umbrellas, posters, shelf strips, coolers and standees, and assign each one to the relevant brands or products.

Managers set a drive name, duration, outlet list, POSM list and reference images. The drive is then pushed to field teams covering hypermarkets, baqala outlets and mini-markets across the assigned territory.

Field users open the activation tab, select the drive, capture geotagged photos at the outlet, and submit proof from the app. On the rare stretch of a remote route where a signal briefly drops, such as parts of the interior or Musandam, submissions queue on the device and sync automatically once connectivity returns.

These are multi-level audit stages: different reviewers score execution quality before a merchandising task is marked complete.

Dashboards show drive coverage, target versus achievement, brand visibility, and outlet-level execution reports broken down by governorate, covering Muscat, Sohar, Nizwa, Dhofar and Salalah, Sur and Duqm.

Field users flag an outlet as closed, relocated or under construction through a bypass workflow, so it stops counting against drive targets.

Yes. Alongside planned beat plans, field teams can log unplanned visits for urgent merchandising checks or to onboard a newly opened baqala or mini-market.