Merchandising Campaign Management Software Oman

It is a platform that lets FMCG and consumer brands plan, launch, and track merchandising campaigns across hypermarket aisles, mini-markets, and baqala outlets, each with its own timeline, POSM list, and execution scorecard.

Name the campaign, set start and end dates, upload outlet and POSM lists, define objectives and guidelines, then publish. Assigned field reps receive an automatic notification and can pick up the new assignment straight away.

Yes. The self-service module lets brand and trade-marketing teams create, configure, and publish campaigns independently, whether they are based in Muscat or coordinating a rollout into Sohar and Salalah.

Budgeted campaigns are pre-planned with an allocated OMR budget, while ad hoc campaigns are created on demand when a price change, a competitor promotion, or a seasonal spike such as the Khareef season in Dhofar calls for a quick response.

The system shows live coverage percentages, pending outlets, completed outlets, and overdue flags on a real-time dashboard that updates as reps sync their visits from the field.

Scorecards rate each campaign on compliance, geotagged photo-proof quality, completion rates, and how closely execution matched the published timeline.

Yes. Push notifications and in-app alerts reach assigned field reps as soon as a campaign is published, so the team can start executing the same day.

Yes. It is built for brands and distributors coordinating merchandising across both modern trade and Oman's extensive baqala network, spanning Muscat, Dhofar, and the governorates beyond.