Every campaign photo a merchandiser submits is judged against three things fixed before the visit: a picture of success, a written scoring rule, and a weight.
This post walks through where each one is configured, what the field app asks for at the outlet, and how an auditor turns photos into a campaign score.
Photo-scored campaigns matter most in FMCG, Consumer Durables, Cosmetics and Personal Care, and Retail and Modern Trade.
In each of them, brands pay for display space and need proof that the standee, shelf strip or tent card actually went up.
What Gets Defined Before Anyone Visits a Store
Scoring starts in the admin portal, long before a photo exists.
Each campaign ties a list of outlets to a list of POSM items for a fixed date range.
| Setting | What it controls |
|---|---|
| POSM type | The display element being checked, such as a standee, shelf strip, poster or tent card |
| Store list | Outlet codes uploaded as a file, with unmatched codes listed back as invalid |
| Picture of success | Reference images showing what correct execution looks like |
| Guideline | A plain rule, for example 100% if one or more standees are visible |
| Weight | How much each element counts toward the campaign score |
| Campaign validation | Whether the campaign is optional or mandatory during the visit |
Because the rule is written down, two auditors reviewing the same photo work from the same definition of correct.
What the Merchandiser Sees at the Outlet
On arrival, the field app lists the outlet's tasks. The Activation task opens every live campaign for that store, with days remaining and the elements required.
Inside a campaign, each POSM element gets its own card with two reference thumbnails, the scoring rule, and a camera link.
- Tapping a reference image opens it full screen, so the merchandiser can compare before shooting.
- Captured photos appear as thumbnails on the card, and more can be added for larger displays.
- Submit stays disabled until every required element has a photo.
If the store is closed or refuses the display, the merchandiser ticks "No activity to be done today" and selects a reason instead.
How an Auditor Turns Photos Into a Score
Submitted visits land on the Campaign Audit screen, filtered by date, state, city or user.
Each row shows the store, the merchandiser, the visit date and the audit status.
Opening a row shows the scoring table beside the submitted photos. The auditor checks each photo against its picture of success, then enters a score and a comment.
Worked Example: One Missing Tent Card
Al Nuzha Corner Market 104 in Riyadh is running a summer launch with three elements, weighted 50, 30 and 20.
| Element | Weight | Score | Contribution |
|---|---|---|---|
| Standee | 50% | 100 | 50 |
| Shelf strip | 30% | 100 | 30 |
| Tent card | 20% | 0 | 0 |
| Campaign score | 80% |
The tent card was missing from the counter, so the visit scores 80% rather than failing outright. The comment tells the team exactly what to fix.
Worked Example: Two Campaigns in One Visit
A store in Jeddah is running two campaigns at once, a new product launch and a seasonal shelf promotion.
The audit table shows one row for every campaign and element pairing, and each row is scored on its own.
The launch scores 100% while the promotion scores 40%. The brand sees the promotion is the weak spot, instead of a blended average that hides it.
Where the Scores Go Next
Audited scores roll into the Campaign Dashboard, which reports coverage, campaign score and total campaigns by month.
A campaign-wise scorecard lists each campaign's outlets, planned and unplanned visits, coverage and score. Detailed reports export for regional reviews.
How 1Channel Scores Campaign Execution
1Channel keeps the POSM master, campaign setup, field capture and audit review in one cloud platform, so a rule written in Riyadh is the rule applied in Dammam.
Photos, scores and comments sync automatically, so regional managers see execution gaps while the campaign is still live.
Turn Every Store Photo Into a Scored Result
See how campaigns, POSM lists and photo audits run together for retail teams in Saudi Arabia, from the merchandiser's phone to the regional dashboard.
Explore Merchandising Campaign Management →Points to Remember
- A score is only as fair as its written rule, so keep guidelines short and countable.
- Weights should reflect what the brand paid for, not what is easiest to photograph.
- Submit stays locked until every element is captured, so incomplete visits cannot slip through.
- A bypass reason records why a display is missing, which is different from a failed score.
- Score each campaign separately when an outlet runs more than one at a time.
Note: Software screens may vary based on your business structure and configured workflows.
