FMCG & CPG Retail Merchandising Cloud Software for Saudi Arabia

Every outlet class runs on its own brief. A baqala tucked into an older neighbourhood needs a different shelf-talker to a branded mini-market, and neither matches the planogram a Panda or Othaim hypermarket aisle expects. The system tags each outlet by class, serves the matching audit checklist, and rolls scores up by class so brand teams see where baqala execution slips against modern trade.

The field rep captures a GPS-stamped, time-stamped shelf photo. The cloud model recognises pack shapes for sachets, PET bottles, cartons and pouches, tallies facings, spots rival brands sitting alongside, and raises planogram breaches and out-of-stocks. It handles a tightly packed baqala shelf or a crowded hypermarket promotional end just as reliably, without a manual recount.

L1 is the self-check the merchandiser completes at the baqala or hypermarket during the visit. L2 is a supervisor review triggered by a flagged score or a sampling quota. L3 is a brand or regional-manager spot-check on selected outlets across Riyadh, Jeddah or the Eastern Province. Each layer adds independence, and failures escalate with a fixed corrective-action deadline.

Trade marketing briefs POSM by outlet class and tags it to the window, such as a Ramadan display drive or a Hajj-Umrah push concentrated around Mecca and Medina. Each outlet's allocation is generated automatically. Reps shoot before-and-after photos validated by GPS. ROI dashboards flag campaigns falling short while the window is still open to fix, which matters given how sharp and short-lived these seasonal peaks run.

Yes. The app is offline-first by design. Between cities, in baqala rows where signal is patchy, and through the summer heat when reps are moving fast between stops, they can still finish checklists, capture photos, and mark POSM status without a live connection. Everything syncs to the cloud once signal returns, so no visit or audit is lost.

Checklists log competitor branding, price-off talkers, gondola and end-cap displays, fridge presence, and new launches. The AI also flags any rival pack placed next to yours on the shelf. That picture feeds distributor and modern-trade joint-business-planning talks and shapes the next territory and trade-scheme plan.

Audits record batch numbers and expiry dates on the SKUs that matter, supporting the GS1-standard batch, expiry, GTIN and serial-number tracking that aligns with SFDA's RSD system. The platform checks captured data against the batch master and raises a flag on stock nearing expiry at the outlet. Brand teams can push a price-off clearance or swap the batch before the write-off lands. Short-shelf-life lines such as dairy, juices and bread are routed first in this flow.

The territory view shows compliance across an area such as Riyadh, the Jeddah-Mecca-Medina corridor, or the Eastern Province around Dammam and Khobar. The channel view separates baqala and mini-market outlets from modern trade. The SKU view shows facings for your beverage, home-care, food and personal-care lines. Drill from the national roll-up down to a single visit photo, every step traceable.

Yes. Retail execution sits on the same cloud backend as the SFA and DMS. Each audit attaches to the rep's visit record, so brand teams trace visit to audit to secondary sales in one view, from distributor to sub-distributor to wholesaler to retailer. When visit counts are high but audit counts are low, the rep review surfaces the gap, and 1Voice AI answers questions in plain language.

Brand managers get POSM compliance, SKU facing trends, planogram breaches, fridge and cooler presence, competitor adjacency, and near-expiry heatmaps. Trade-marketing leads track campaign ROI, install pace, and budget burn. Sales leadership sees territory roll-ups across Riyadh, Jeddah, Dammam and the wider Eastern Province. 1Voice AI fields the one-off queries on demand.