Consumer Durables & Electronics Retail Merchandising Cloud Software for Saudi Arabia

Each outlet class carries its own check. A dealer stall inside a souq, a phone counter in a hypermarket electronics aisle, and a branded showroom in a mall do not run the same list. The app serves the matching checklist: facings per SKU, hot-zone occupancy, demo-unit visibility, POSM presence. Promoters capture GPS-stamped photos and scores roll up by outlet, city, and region.

Every demo unit is tracked as its own task: location, model, power-on status, and security-cable presence on high-value phones and tablets. Promoters log install, mid-cycle, and dismantle photos for each one. AI cross-checks the model against the brief, and exceptions flag units that are switched off, pushed to the back of the counter, or replaced with a competitor's set.

The model is trained on the brand's own SKU library plus the crowded, mixed-brand counters typical of souq stalls and hypermarket electronics aisles. It copes with glare on TV and refrigerator fascias, partial occlusion by boxes, and tight camera angles inside a small stall. Low-confidence photos route to human review, and retraining absorbs new phone and appliance launches without downtime.

Key-account managers get a one-page scorecard per dealer or showroom: demo power-on rate, layout compliance, accessory-wall planogram score, facings count, and share-of-shelf against rival brands. Every number is photo-backed and timestamped, so disputes with a large Riyadh or Jeddah dealer are settled on the GPS evidence rather than argument.

Ramadan and Eid pushes ship with outlet lists, POSM kits, install windows, and dismantle dates. The app shows each promoter the plan per outlet, status updates in real time, and exception reports flag stalls where the branding never went up or was pulled down early. Ramadan's short, sharp buying window means you see spend against visibility while the campaign is still running, not after the shelf has already gone quiet.

Promoters log out-of-stock at SKU and outlet level during the visit. The platform classifies the cause: a supply gap from the distributor, slow replenishment against a Ramadan-season order, or a dealer simply short on shelf space for a new launch. Daily dashboards by market and category let key-account managers escalate the same day.

AI detects own and rival SKUs in the same photo, so a Hisense, TCL, LG, or Samsung wall is counted automatically. Share-of-shelf is facings per brand against the category total. Trends ship per market, city, and category, and brand teams see a competitor expanding in Jeddah or Dammam weeks before sell-through reports would surface it.

The promoter app is offline-first, which matters in Saudi Arabia where a single beat can span long inter-city routes between Riyadh, Jeddah, and Dammam, and where summer heat stretches a shift out over a full day. Photos, audit checklists, and out-of-stock logs save on the device and sync to the cloud once the promoter reaches the next stop. Battery-conscious design keeps the app usable through a long day on the road.

Yes. Retail execution runs on the same cloud backend as the 1Channel SFA and DMS, so each audit attaches to the promoter's visit and the dealer's order history. Brand teams trace visit to audit to secondary sale in one view, whether the dealer settles by bank transfer, mada, or STC Pay. 1Voice AI answers the ad hoc questions in plain language.

Trade marketing sees rollout status, POSM deployment rate, audit pass rate, and corrective-action closure. Key-account managers see dealer and showroom scorecards. Leadership sees a national execution score across Riyadh, Jeddah, and Dammam, plus competitor share-of-shelf and a live demo-unit tracker. 1Voice AI fields one-off queries on demand.