Cosmetics & Personal Care Retail Merchandising Cloud Software for Saudi Business

Each channel runs on its own picture of success. A hypermarket beauty counter at a chain such as Panda, Othaim or Carrefour gets a full planogram check with shade-tray, tester and gondola end-cap audits. A baqala or souq counter carrying everyday personal-care lines gets a simpler shelf-share and freshness check. The app loads the right brief per outlet class and rolls scores up by channel and region.

End-cap windows are tasks with start and end dates, an agreed location and the required POSM. Merchandisers capture install, mid-window and dismantle photos, all GPS-stamped. AI verifies the branding and SKU presence. Exceptions fire if a display is not up, gets displaced, or tester and sample stock runs out during the sharp, short-window demand spikes around Ramadan, Eid al-Fitr or Eid al-Adha.

The model is trained on your SKU library, from small cream jars and roll-on deodorants to fragrance bottles and shampoo bottles. It handles crowded souq counters, glass-counter reflection, and the varied lighting found across hypermarket and baqala formats. Low-confidence photos route to a human reviewer. Retraining takes in new SKUs and seasonal packs without long downtime.

Key-account managers walk into a buyer or distributor review with a scorecard built from the audit data: shelf compliance, end-cap occupancy, shade-tray completeness, tester presence and share-of-shelf against rival beauty brands. Every line is photo-backed and GPS-stamped, so if a chain or distributor claims credit for execution that never happened at the counter, the platform holds the evidence.

Cosmetics and personal-care lines carry batch and expiry data. Merchandisers scan or key the batch during the audit, and the platform checks it against the batch master to flag near-expiry creams, sunscreens and haircare lines before they are written off, while supporting GS1/RSD-aligned batch and expiry tracking in line with SFDA's approach to product traceability. It also surfaces packs with missing or incomplete batch data, helping brands manage stock freshness across modern trade and baqala counters.

Shade trays for foundation, lipstick, powder and nail polish are configured as SKU-level checks per counter. Merchandisers tap the missing shades and submit a photo. Testers are logged the same way. AI scores tray completeness from the photo, and exception flags fire when shades fall below threshold or tester units go missing across consecutive visits, a pattern that shows up quickly at high-footfall counters in cities such as Riyadh and Jeddah.

Tester and sample stock-outs are logged at SKU and outlet level during the visit, and the platform classifies the likely cause: depleted by shoppers, gone missing, or a delayed distributor replacement. Daily availability dashboards by chain, region cluster and category let the key-account manager raise the issue with the distributor or buyer straight away, which matters most around a Ramadan or Hajj-season launch.

GPS-stamped photos go through AI for own- and competitor-SKU detection, and share-of-shelf is calculated as facings per brand over the category total. Reports show trends by chain, by region and by city, so a brand can see whether a rival skincare or haircare line is gaining ground in Jeddah while it holds flat in Dammam, and teams catch the shift before sell-out reports flag it.

Yes. The app is offline-first. On a long inter-city route, inside a busy souq, or in a supermarket back-aisle where signal can be patchy, merchandisers still capture photos, complete the audit, log out-of-stock and near-expiry SKUs, and submit the visit. Everything syncs to the cloud once signal returns, and conflict handling prevents duplicate visits, which matters on routes that can run for hours between stops and where summer heat already limits the working window.

Trade marketing sees campaign rollout status, POSM deployment rate, audit pass rate and action closure. Key-account managers see chain and distributor scorecards built for their reviews. Leadership sees the national execution score, a breakdown by region and channel, competitor share-of-shelf trends and the end-cap install tracker. Drill-downs run from country to region to outlet to a single photo, and 1Voice AI answers questions in plain language.