One cloud platform for Saudi beauty brands. KAM calls, BA shifts, baqala and counter DMS, SFDA-aligned batch tracking, loyalty, and shelf audits in SAR. Offline-first across the Kingdom's long inter-city routes and desert heat.
Saudi cosmetics moves through baqalas, mini-markets, souq beauty traders, supermarket beauty aisles, brand counters, and salons. BAs drive conversion, SFDA registration shapes the SKU set, and imports through Jeddah Islamic Port and King Abdulaziz Port set the supply pipe. Counter and shelf look must match the brief every week, and Ramadan and Hajj-Umrah windows compress replenishment further.
Without geo-fenced check-in, brand teams cannot confirm a BA is on a supermarket beauty aisle in Riyadh or a brand counter in Jeddah. Consultations, samples handed, and conversions stay unlogged until someone calls to ask.
Requests for testers, gift-with-purchase stock, and hero SKUs travel by WhatsApp and call. By the time head office sees a stock-out at a Dammam wholesaler or a Jeddah counter, the sale has already shifted to a rival brand.
Wholesalers and souq traders share secondary sales days late, if at all. Brand managers react slowly to pricing pressure, gift-with-purchase burn, and competitor activations on the same aisle or in the same souq stall.
POSM, gift-with-purchase stacks, end-caps, and tester arrangements cost real riyals to set up. Without photo-backed audits at supermarket beauty aisles and cosmetics shops, no one can confirm the display matches the launch brief.
Top BAs and promoters walk when payouts arrive late or get diluted by agency layers. Manual conversion claims cannot back fast transfers via STC Pay or bank transfer, and motivation drops well before month-end.
New skincare lines, makeup palettes, and fragrance drops reach counters and cosmetics shops before BAs are certified on them. Demo pitches fall flat, launch spend leaks, and shoppers drift toward a better-briefed brand.
Two flagship apps carry the full KAM, BA, and counter workflow across the Kingdom. Both work offline-first on Android and iOS, sharing one cloud backend with the admin portal.
A focused page for every module, configured for Saudi beauty, skincare, haircare, fragrance, and personal care brands.
KAM calls on supermarket and pharmacy chain HQs, geo-locked BA shifts at counters, consultation logging, and live SKU sell-out for Saudi beauty teams across Riyadh, Jeddah, and Dammam.
Explore Cosmetics SFA →Jeddah and Dammam port imports, distributor to sub-distributor to wholesaler stock, counter and baqala replenishment, tester and GWP tracking, SFDA-aligned batch and expiry, and channel-class pricing in SAR on one DMS.
Explore Cosmetics DMS →BA and promoter incentives paid via STC Pay or bank transfer, salon and beauty consultant tiers, shopper loyalty with sample QR enrolment, and GWP redemption for the Saudi beauty channel.
Explore Cosmetics Loyalty →Photo audits across supermarket beauty aisles and cosmetics shops, AI image recognition for facings and testers, GWP display checks, and chain visibility scorecards for joint business plan reviews.
Explore Cosmetics Retail Execution →BA onboarding paths, launch certification gating, video roleplay for skincare and makeup demos, and multilingual brand-voice modules built for Saudi Arabia's expatriate-mix beauty workforce.
Explore Cosmetics LMS →A cloud SFA platform built for Saudi beauty field work. KAM calls on supermarket and pharmacy HQs, geo-locked BA shifts at counters, baqala and souq beauty-trader beats, consultation capture, and live sell-out by channel and SKU, all offline-first across the Kingdom's long inter-city routes and desert heat.
A cloud DMS for Saudi cosmetics distribution. Jeddah and Dammam port inbound, distributor to sub-distributor to wholesaler allocation, baqala and counter replenishment, tester and GWP stock, SFDA-aligned batches, and channel pricing in SAR, all on one portal.
Build active communities of BAs, salons, and shoppers with cloud loyalty programmes. Verified BA conversions pay direct in SAR, salons and beauty consultants progress through tiers, shoppers enrol via sample QR, and campaigns time to Ramadan, Eid, and Hajj-Umrah windows.
Confirm that the counter look, GWP stack, end-cap, and POSM funded for a launch actually show up on the supermarket aisle and in the cosmetics shop. An AI retail execution platform with chain briefs, photo audits, image recognition, and scorecards ready for joint business plan reviews.
Build skilled BAs and salon partners with a cloud LMS. Onboarding paths, launch certification gating, video roleplay for demo skill, and brand-voice modules across English and the field force's other working languages. Certification status feeds the SFA app, blocking demos by uncertified staff.
Practical reads on SFDA batch tracking, counter and shelf audits, and baqala-channel beauty distribution for Saudi cosmetics operators.
A practical fit for Saudi beauty, skincare, haircare, fragrance, and personal care brands.
KAM, BA, DMS, loyalty, retail execution, and LMS on one cloud suite. Field, channel, and training data move together in real time across Saudi Arabia.
Baqalas, souq beauty traders, cosmetics wholesalers, supermarket aisles, pharmacy chains, salons, and brand counters each get their own workflows, pricing, and KPIs.
Counter image analysis, selfie attendance validation, fraud detection on shopper QR, and 1Voice plain-English analytics for KAMs and brand managers.
BAs and merchandisers working the long stretches between Riyadh, Jeddah, and Dammam, or a route through peak summer heat, keep logging consultations and audits without a pause. Entries sync automatically once the round is back in range.
SFDA registration references and RSD-aligned batch, expiry, GTIN, and serial data sit on every SKU. Recall workflows traverse warehouse to baqala to counter cleanly.
REST and SFTP connectors link SAP, Oracle, and Microsoft Dynamics. mada, STC Pay, and bank-transfer payments reconcile straight into the DMS and loyalty engine.
Start with one module, SFA or LMS, and layer DMS, loyalty, or retail execution later. No big-bang rollout, no disruption to the counter or the trader route.
BA, KAM, and shopper apps ship under your brand on Google Play and the App Store. One identity across counter, salon, souq, and online.