FMCG & CPG Sales Force Automation Cloud Software for Saudi Arabia

Van sales reps, pre-sales order takers, merchandisers, key-account executives for modern trade, and distributor sales reps all work from one app. Each role gets its own beat, activity set and KPI dashboard across baqalas, mini-markets and hypermarket branches from Riyadh to Jeddah and the Eastern Province.

Reps clock in with a selfie plus GPS coordinates. Selfie AI face-match blocks proxy attendance and geo-fences lock check-in to the assigned territory. Supervisors see live location, late alerts and shift hours on one dashboard, useful on routes that can run long distances between Saudi Arabia's regional hubs.

A permanent journey plan maps baqalas, mini-markets and modern-trade branches to fixed days. Beat frequency is set per outlet class, and route sequencing accounts for the distance between stops so a rep's day stays realistic even through peak summer heat. Missed calls auto re-assign to the next slot to protect coverage.

Place a secondary order by SKU, capture sell-out, audit shelf and fridge share with photos, log competitor pricing and pack sizes, record a SAR collection against open invoices, and submit near-expiry or damaged returns. Every action is geo-tagged and time-stamped. Visit types can make specific steps mandatory.

Distributors and sub-distributors log primary stock and dispatch in the portal, wholesalers sit in the middle, and reps capture secondary sell-out at each baqala, mini-market or hypermarket branch. Ledgers, credit status and beat-wise distributor performance roll up to one cloud view from warehouse to shop shelf.

Reps record cash and mada card collections against invoices with a photo or reference, and log STC Pay wallet payments and SADAD-style structured bill settlements. Distributor credit and ageing show live, so a rep sees a retailer's outstanding balance before booking the next order.

Reps capture batch, expiry and GTIN at the outlet and in the distributor warehouse, supporting SFDA-aligned, GS1-standard batch and expiry tracking, so near-expiry stock is spotted before it turns into a write-off. Returns, damages and swaps are logged by batch, and reports flag SKUs approaching expiry by region and by distributor for faster liquidation.

Reps file SAR claims with receipt photos under daily allowance, fuel, transport, lodging and airtime heads. Policy caps flag over-limit claims automatically, and multi-level approvals route to line manager and finance. Leave balances, the Sunday-to-Thursday working week and month-end attendance closure flow to payroll, with workforce-mix reporting to support Saudization tracking.

Yes. Volume slabs, buy-one-get-one, target incentives and consumer promos are configurable by outlet class, route, channel or SKU, including seasonal schemes timed to Ramadan and Hajj-Umrah demand. Eligibility applies automatically at order capture so a baqala and a hypermarket chain can carry different schemes. Redemption and key-account payouts track on the dashboard with a clear audit trail.

Yes. The Android and iOS apps are offline-first, built for the long distances between Saudi Arabia's regional hubs and the extreme summer heat that can affect a route. Attendance, orders, collections, audits and photos all capture without a connection and sync the moment signal returns, so nothing is lost. An Arabic and English interface suits a field force that is largely multilingual and expatriate.