Cloud Software Built for FMCG & CPG Companies in Saudi Arabia

All five modules run on one shared cloud record. A TSR's attendance and order data feed straight from SFA into the DMS, hypermarket and modern trade audits are logged through retail execution, loyalty points calculate automatically from DMS sales data, and LMS training tracks alongside all of it. Nothing needs re-entry between screens, and nothing sits in a separate system waiting to be reconciled.

Yes. REST APIs connect to SAP, Oracle, Microsoft Dynamics, Sage, and any DMS or warehouse system already running. SFTP feeds carry monthly sales data into the loyalty engine on a schedule you set. Webhooks trigger on order capture, dispatch, and mada or bank-transfer payment confirmation, so the platform sits alongside what a distributor already runs rather than replacing it.

Points pay out straight to the retailer's bank account or a mobile wallet such as STC Pay. Voucher partners and a physical reward catalogue are options too. Conversion rates, slab rules, and tier ladders are all configurable in the admin portal, and SMS or WhatsApp confirms every payout as it lands.

The app works offline-first. TSRs clock in, view beats, capture retailer orders, complete audit forms, and run van sales as they move through the day. Photos, GPS, and timestamps are captured on the device and sync automatically in the background, so a beat that stretches for hours between Riyadh, Jeddah, or Dammam, or a route through peak summer heat, never has to pause for the office to catch up.

Yes. Multi-currency with SAR native, multi-language support for Arabic and English as standard with additional interface languages configurable for a mixed local and expatriate workforce, and multi-timezone set to Arabia Standard Time. The geography master models Region to City to Outlet, or any structure a distributor already runs. Pricing, schemes, and campaigns can vary by channel, region, or customer group.

Role-based access keeps each user to authorised data. Information is encrypted in transit and at rest, aligned with the expectations of Saudi Arabia's Personal Data Protection Law (PDPL). Audit trails cover every transaction and white-labelled apps use secure authentication. Credit, scheme, and high-value order signoffs can pass through as many as seven sequential approval stages.

An onboarding team sets up the geography structure, the product master (Brand to Category to SKU), user roles, beat plans, and workflow automation before go-live. Users, SKUs, outlets, and targets load in bulk through a single import rather than manual entry. Training covers admins, TSRs, and distributor staff, and a single-module pilot, SFA or DMS alone, is the usual starting point before a wider rollout.

In SFA, AI sequences the beat order and powers the 1Voice query assistant for quick status checks. In the DMS, it flags replenishment as stock runs low. In loyalty, it screens QR-code scans for fraud and manages slab allocation. In retail execution, it scores shelf photographs for planogram compliance, share-of-shelf, and competitor presence. In the LMS, it recommends the next training module based on performance gaps.

Beyond FMCG and CPG, the same platform serves Food and Beverage, Dairy, Home Care, consumer durables, electronics, banking, healthcare, industrial products, automotive spares, agricultural inputs, and building materials, a sector with real momentum in Saudi Arabia under the current construction boom. Retail execution suits any brand that audits outlets, from telecom retail counters to electronics demo stands.

Licensing scales with user count and the modules selected. Start with SFA alone or DMS alone, or take the full suite at a bundled rate. Branded apps published to Google Play and the App Store carry no extra charge. The 1Channel team quotes based on TSR headcount and distributor network size, not a flat per-company fee.