Cloud Software Built for Retail & Modern Trade Companies in United Arab Emirates

Yes. KAMs manage modern-trade accounts such as hypermarkets and supermarkets in the SFA app, while the DMS runs the wider trade: distributors, sub-distributors, wholesalers, baqalas, and mini-markets. The same cloud backend covers a hypermarket account in Dubai and a baqala in Sharjah side by side.

KAMs record listing terms, promotion commitments, and stock-on-shelf against each modern-trade account inside SFA. Territory reps and van crews capture orders that route through the DMS for billing. Merchandisers file shelf audits against the same outlet master, so a single store record ties the KAM, the rep, and the merchandiser together.

Yes. Retailers, wholesalers, and promoters earn points via pack QR or DMS sales feeds and redeem straight to a bank account or a digital wallet such as Aani, in AED. Voucher partners and physical reward catalogues run alongside, with slab and tier rules configured per programme. SMS and WhatsApp confirm every payout.

Yes. The geography and warehouse masters handle multi-emirate and cross-border stock movement, so a distributor bringing goods in through Jebel Ali Port or Khalifa Port can track inbound batches, allocate to UAE territories, and route onward GCC shipments from the same DMS instance, without a separate system for re-export volumes.

Campaign setup covers POSM rollout, planogram briefs, gondola and end-cap deployment, and time-bound schemes per chain. Multi-level audits verify shelf compliance in every store, and a visibility index runs so execution gaps surface before the Ramadan buying window or the Dubai Shopping Festival peak closes.

Yes. REST APIs sync bidirectionally with SAP, Oracle, Microsoft Dynamics, Sage, and any existing DMS or warehouse system. SFTP feeds pull monthly sales for loyalty allocation, and webhooks fire on order, dispatch, and payment events, so the cloud platform sits inside the retail stack already in place.

Pricing, schemes, and invoicing run in AED, with FTA VAT structures mapped into tax masters and invoice formats kept ready for the FTA's e-invoicing rollout. Batch and expiry control covers food and beverage lines. The geography master models Emirate, City, and Outlet, so territory cuts match how UAE retail networks are actually structured, from Dubai to Ras Al Khaimah.

Key Account Managers, territory reps, van crews, in-store promoters, and merchandisers each get a role-specific app view. Admins manage workflows, distributors and sub-distributors handle the DMS, and modern-trade back office teams pull stock and dispatch dashboards from the same cloud portal. The app is available in Arabic and English, with other languages configurable for the UAE's diverse, majority-expatriate field force.

AI sequences beat routes across dense retail clusters using GPS, drives DMS replenishment alerts, runs image recognition on shelf photos for planogram and share-of-shelf checks, screens QR scans for fraud, and powers the 1Voice assistant for natural-language queries on field activity.

Onboarding configures geography, product hierarchy, user roles, beat plans, and workflows during the rollout window. Bulk uploads load users, SKUs, outlets, and targets in a single import. Most brands start with one module, such as SFA or DMS in one emirate, then layer in loyalty, merchandising, and LMS later, with no big-bang cutover.