Businesses are governed by numbers, aka real-time data and analytics. Be it the successful sales after a marketing campaign or the targets achieved by channel partners and influencers in a single quarter, the importance of sales reporting is vital.
Access to accurate sales report and data also helps business keep a check on the overall performance, spot trends and create strategies that contribute to consistent growth. The need for automated sales reporting streamlines the way data is organised and utilised by the businesses.
Sales force automation tools like 1Channel are transforming the way businesses now access sales reporting and analytics. This comprehensive guide will assess the benefits of automated sales reporting to make real-time and data-driven decisions for enterprises.
What is the Modern Need for Automated Sales Reporting?
If you look into traditional sales reporting, it relies on manual workflow using spreadsheets and manual data entry. While this has been a functional route for years, we can’t forego the fact that as businesses evolve, so does the need for streamlined operations.
Modern day businesses rely on their sales force team to drive the business’ growth and sustain them against the competitors. To help their sales team with an upper hand, accurate and real-time sales data is a necessity. This is where automation comes into the picture.
Instead of sticking to time consuming and labour intensive sales reporting via spreadsheets, automated sales reporting via a comprehensive sales force automation software digitise and centralise the data collection. In short, it simplifies the reporting process, maintain transparency with the data and service as a single source of truth for the sales team to base their strategies on.
Benefits of Automates Sales Reporting with SFA Software
Enterprises that have ditched the old ways and switched to sales force automation in their workflow experience increased efficiency and improved accuracy like no other.
In fact, a recent report by Forrester Research shows that companies leveraging Salesforce witness a 29% increase in their sales productivity and a 20% reduction in their sales cycle time. A similar report from SiriusDecisions revealed that companies using sales automation tools had a 33% better conversion rate than ones that didn’t.
If you are considering implementing automated sales analysis into your business, following are a few benefits why you need to make the switch now:
1. Get Access to Real-Time Data
It goes without saying but the most important benefit is related to real-time data collection. We are all aware how manual data collection causes a lag in the entire process, making it difficult for businesses to make data-driven decisions.
On the contrary, automated SFA systems collect the data from multiple sources like channel partners, influencers and sales representatives to then create an up-to-date data report that the sales managers can access to make decisions based on them. Not only does it help keep an eye out on the emerging trends, they also help to closely monitor the competitor actions and adapt accordingly.
2. Enhanced Data Accuracy
Traditional data entry in sales require the sales representatives to return to the office, sit down and get to updating the sales reports into a spreadsheet or record file. Not only is the process outdated and time-consuming, it also poses a lot of risks of human errors. An “eight” in the report might end up being a “zero,” derailing the entire accuracy of the report.
This is where automated sales report takes away the hassle. SFA automation reduces these errors quite significantly with easy data entry with pre-set fields and drop-down options. This takes away redundant entries and reduces the possibilities of errors in the sales data report.
3. Increased Productivity of the Sales Team
As we just clarified, having to manually enter sales data into the system requires the sales representatives to be in the office finishing the administrative task. Instead of being on the field for 8 hours total, the sales team now has to divide their work into five hours on the field and three hours in the office, feeding the system the sales data for the day. This inadvertently affects the productivity.
With automation, sales teams have access to a centralised hub on the customisable SFA software like 1Channel where they can update the sales data on the go. There is no need to return to the office to get the data update. This, in turn, allows the sales rep to focus more on what matters – Lead nurturing and conversions.
4. Centralised Data for Strategic Decision Making
Automated sales reporting makes data easily accessible to the stakeholders in a business, be it channel partners, retailers, influencers or the sales manager. With a unified dashboard, it is easier for every person in the team to access the data in real-time without any kinds of complications. The centralised approach also takes away room for misunderstandings and maintains transparency.
Also, having a comprehensive view of the sales landscape allows the business leaders to make informed decisions on every aspect, ranging from resource allocation to product launches. This cuts away the need to manually compile the data from multiple sources, which is a boon too.
1Channel: Leading the Way in SFA Automation and Analytics
Being a leading name in the field of full-channel tech stack, 1Channel has been offering comprehensive and customisable SFA automation solutions to businesses over the last few years.
If you want to streamline your sales operation end-to-end and take away the guess work that comes with manual operations, 1Channel’s SFA software is the way to go. Getting access to automated sales reporting and user-friendly dashboards allow the sales representatives to have a holistic view of their sales performance in real-time.
One of the leading reasons how 1Channel can be the transformative boon for your business is by offering customisable reporting option that meet the unique needs of every business. Be it the monthly sales reports, KPIs or specific insights on certain campaigns, 1Channel’s SFA software makes reporting a breeze for your business.
Ready to overcome challenges in sales automation and analytics? Book your free demo with 1Channel today!
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