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Retail Merchandising Challenges We Solve
Challenges We Solve
Retail merchandising at scale is complex—multiple campaigns, thousands of outlets, and distributed field teams make execution difficult to track and standardize. Our retail merchandising software solves the most critical gaps in in-store execution.
Lack of Visibility into In-Store Execution
Without real-time tracking, brands have no way to know whether merchandising activities are happening as planned—leading to wasted budgets and missed sales opportunities.
How We Solve It:
Our software provides real-time image-based execution tracking—field teams capture and submit proof of every activity, giving you complete visibility into what's happening on the ground.
Example: A brand manager can see that 80% of planned standee installations are complete across 5,000 stores—without waiting for manual reports.
No Proof of Merchandising Activities
Brands cannot verify if POSM was deployed correctly or if campaigns were executed as per guidelines—making audits and compliance checks impossible.
How We Solve It:
Every execution activity is captured with GPS-tagged, timestamped images. Managers review submitted images and approve or reject based on compliance, creating a permanent audit trail.
Example: A field executive submits a photo of a Diwali poster installed at an outlet—backend managers verify placement and approve it as compliant.
Inconsistent POSM Deployment
Without structured workflows, POSM assets are deployed inconsistently—some outlets get the right materials, others don't, and there's no way to track what was installed where.
How We Solve It:
Our platform maps POSM assets to specific campaigns and stores. Field teams see exactly what needs to be deployed at each location, and backend teams track completion status in real-time.
Example: A summer campaign requires 3 POSM types (poster, standee, shelf branding)—the system ensures each outlet gets all three and tracks deployment status.
No Structured Audit Mechanism
Retail execution involves multiple stakeholders, but without a formal audit workflow, there's no consistent way to validate execution quality or enforce compliance.
How We Solve It:
Our software includes multi-level audit workflows—field executives submit proof, regional managers review and approve, and brand teams monitor compliance. Every activity is validated before being marked as complete.
Example: A field executive submits a merchandising image—the area manager reviews it, and if compliant, approves it. Non-compliant activities are flagged and reassigned.
Poor Visibility Measurement
Brands lack structured methods to measure how well their products are displayed—making it impossible to know if shelf visibility is driving sales or needs improvement.
How We Solve It:
Our platform includes configurable visibility parameters like shelf position, facings, share of shelf, and promotional signage. Field teams capture images, and the system scores visibility based on predefined rules.
Example: A SKU requires 5 facings at eye level—the system detects only 2 facings at floor level and marks it as non-compliant, triggering corrective action.
Manual Campaign Tracking & Reporting
Tracking campaign execution manually through spreadsheets and emails is slow, error-prone, and makes it difficult to generate timely reports for stakeholders.
How We Solve It:
Our software automates campaign tracking—execution data, compliance status, and audit results are captured in real-time and displayed in dashboards. Reports are generated instantly with filters for region, store, and campaign.
Example: A marketing manager generates a compliance report for a Diwali campaign across 10,000 stores in under 30 seconds—without waiting for manual data consolidation.
No Exception Handling Mechanism
When field teams encounter issues (missing POSM, incorrect materials, or execution failures), there's no structured process to report, escalate, and resolve them.
How We Solve It:
Our platform includes an exception handling workflow—field teams flag issues with descriptions and images, managers review and take corrective action, and the system tracks resolution status until closure.
Example: A field executive reports that a standee is damaged at an outlet—the system flags it as an exception, and a replacement is dispatched and tracked until installation is complete.
Limited Field Team Accountability
Without GPS-tagged proof and time-stamped records, it's difficult to hold field teams accountable for execution quality and adherence to schedules.
How We Solve It:
Every activity is logged with GPS coordinates, timestamps, and image proof. Managers can see who executed what, when, and where—creating full accountability and making performance tracking transparent.
Example: A regional manager reviews execution reports and sees that one field executive completed 95% of assigned tasks on time, while another completed only 60%—enabling data-driven performance evaluations.
Why Choose Retail Merchandising Software?
How Retail Merchandising Software Works
Complete retail execution platform where programme managers create campaigns, define POSM assets, and monitor execution while field teams capture and submit real-time merchandising data.
- Campaign Creation & POSM Tagging
- Store Mapping & Execution Planning
- Image-Based Field Execution TrackingMulti-Level Audit & ValidationVisibility Scoring & Compliance TrackingReal-Time Analytics & Reporting
Campaign Management & POSM Setup
Centralized system to create, configure, and launch merchandising campaigns with complete control over POSM assets, store lists, and execution guidelines.
How It Works:
- Define POSM categories and types (banner, poster, standee, etc.)
- Create campaigns with start/end dates and objectives
- Upload store lists and map POSMs to campaigns
- Configure validation rules and execution guidelines
- Launch campaigns directly to field teams via mobile app
Why It Matters:
- Structured campaign execution across all outlets
- Standardized POSM deployment and tracking
- Faster rollout of brand initiatives
- Reduced manual coordination between teams
Example: A Diwali campaign is created with specific POSM and deployed across selected outlets with predefined execution rules.
Key Features & Benefits
Campaign Management
Example: Launch a summer campaign for a beverage brand across 10,000 stores with predefined POSM like standees, posters, and shelf branding.
POSM Tracking
Example: Track whether a "counter display unit" or "branding rack" is installed in assigned stores.
Image-Based Execution Tracking
Example: A field executive captures photos of in-store displays and POSM placement during store visits for validation.
Multi-Level Audits
Example: If a display is missing or incorrectly placed, the audit flags it and reduces the compliance score.
Visibility Scoring Engine
Example: A product placed at eye level (3–6 ft) gets higher visibility score compared to lower shelves.
Real-Time Dashboards
Example: Track that 82% of planned outlets have completed campaign execution within the first week.
Exception Handling
Example: Mark a campaign as incomplete if POSM is damaged or store is temporarily closed with proper reason tracking.
Mobile App for Field Teams
Example: A sales promoter captures images of shelf displays and submits execution proof during store visits.
Advanced Analytics
Example: Track campaign performance metrics like completion rate, compliance score, and visibility index across regions and store types.
Who Uses Retail Merchandising Software?
Built for brands managing large-scale retail execution and in-store visibility programs.
- FMCG Companies – Campaign execution, POSM tracking, and visibility measurement across thousands of outlets
- Beverage Brands – Shelf visibility tracking, placement compliance, and brand promotion campaigns
- Consumer Electronics – Display compliance, demo unit tracking, and store-level execution
- Retail Chains – Standardized merchandising across multiple store formats
- Personal Care Brands – SKU visibility tracking and promotional campaign execution
- Automotive & Appliances – Product display audits and retail branding execution
PRICING
Yearly Plan
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Training, onboarding, certification, and knowledge assessments for field teams.
Merchandising Campaign Management
Plan and execute merchandising campaigns with POSM allocation, store targeting, and execution tracking.
Visual Merchandising & POSM Management
Manage POSM inventory, distribution, and visual merchandising compliance across retail networks.
Retail Merchandising Mobile App
Mobile-first merchandising execution with offline support, image capture, and GPS validation.
POSM Tracking & Proof of Execution
Image-based proof of execution, POSM deployment tracking, and compliance validation.
Store Audit & Compliance
Multi-level audit workflows, compliance scoring, and exception handling for retail execution.
Outlet/Store Management
Store master data, geofencing, beat planning, and visit tracking for retail networks.
Customers Speak
With 1Channel, we've achieved 100% digitisation in sales team movement, order management, and inventory visibility, transforming the way we operate. The most beautiful thing about 1Channel is its ability to be completely customised to meet our organisation's unique requirements.
1Channel is one of the best CRM software for field teams. It helps us collect data from over 100 field salespeople across the Gulf region and send instant analytical reports. When we walk into the office in the morning, the automatic sales reports are already waiting in our mailbox.
Thanks to 1Channel SFA tool, we have managed to automate our manual sales process across Asia and Australia into a mobility-based solution, with details of every account over the cloud. Key account managers can see results, any time, across the region.
1Channel SFA tool has made a huge impact on our sales reports, making it easy to track number of customer visits with realistic numbers. The support has been excellent. I am glad to be working with the right partner who understands our requirements.
Before 1Channel CRM software, we evaluated many sales CRM apps and choose them over the others for the innumerable configuration options that meet our business requirements. It is now very easy for us to manage field sales operations in a simple click.
Rewards and Recognition
Our recognitions constantly motivate us to push the envelope of excellence and empower our customers with winning ideas each day.
Celebrating Growth Milestones on Play Store, App Store, & G2
