5 Reasons Mobile Loyalty Leads Multi-Tier Programs

For sustaining competitive edge in this market, there is a need to engage and reward the backbone of a functioning business, aka the channel partners, retailers, and influencers.

In order to maintain a thriving partner ecosystem, leveraging the right mobile Loyalty Management Software can be a game-changer for a business relying on a multi-tier distribution network. The mobile nature of the leading loyalty management software allows businesses to meet their channel partners, retailers, and influencers where they are—on the go.

This 1Channel guide will highlight the importance of mobile loyalty software and why it is the future of loyalty programs for leading businesses.

4 Key Goals of Loyalty Management Software for Channel Partners and Influencers

Beyond customer loyalty, appreciating the main people that drive sales from the backend is crucial for a business’ success. Hence, curating a comprehensive loyalty program for channel partners and influencers engage in direct sales growth, visibility and distribution.

Some of the key goals of loyalty management software for channel partners and influencers are:

1. It helps to foster a loyal and long-term relationship with the individual stakeholders in the network.
2. It drives higher sales and engagement for the business, including improving brand awareness and visibility.
3. It ensures seamless communication of the incentives and rewards with the channel partners and influencers with 100% transparency.
4. It allows executives to have access to real-time data and analytics to measure partner performance and reward them accordingly.

With the integration of mobile technology, it is transforming the way these individual goals are achieved by the businesses.

5 Key Reasons Why Mobile Loyalty Software Is the Game-Changer in Loyalty Management Software

In a country where 659+ million users have smartphone and rely on the internet for consistent digital updates, mobile technology is the need of the hour.

For the operations of businesses that rely on channel partners and influencers (last mile advocates), mobile loyalty program software is the need of the hour to ensure flexibility and smooth operations.

Following are a few reasons that highlight the importance of mobile loyalty software:

1. Accessibility and Real-Time Management

The main stakeholders driving the business’ sales include channel partners, retailers, and influencers. What’s unique about their operations is that they are spread across geographies, which make traditional loyalty programs quite cumbersome to keep track of.

Using a mobile-based LMS application thus bridges that gap and ensures that these individual stakeholders are able to keep track of their performance and the rewards that come alongside it. There is no room for bias, and the transparent and real-time updates to the dashboard also provides them with a healthy competitive edge.

2. Simplified Participation with Seamless User Experience

One of the most important benefits of using a mobile enterprise loyalty program, is to take away complexities from the whole ordeal. Often times, tedious processes, complex workarounds and claiming of the rewards make the loyalty programs ineffective.

Access to mobile loyalty software ensures that the customers have access to seamless onboarding process, reward redemption and easy performance tracking as well. Furthermore, a clean user interface further makes the navigation a lot easier and hassle-free.

Regardless of the channel partner or influencer’s technical proficiency, they are able to interact with the loyalty program, make relevant adjustments and claim their rewards on the go.

3. Personalisation Through Data Insights

Every individual in the multi-tier distribution network has different objectives and achievements. For example, a channel partner might have more sales output compared to the last mile advocate. Personalising the rewards based on that data is quintessential.

Mobile-enabled loyalty platforms are able to collect the real-time data, update that on the dashboard in real-time and ensure that the salient rewards are provided to the high-performing stakeholders on the go.

Furthermore, a mobile loyalty management program allows the business to create personalised reward campaigns and make updates that every person has real-time updates about.

4. Scalability Across Industries

Unlike traditional loyalty programs that are confined to manual workflow, mobile loyalty rewards software provides the ultimate flexibility. They are versatile and adaptable, making them a great option for varying industries and their workflow needs.

Be it FMCG, automobile, telecom, healthcare or construction, the use of mobile loyalty software is transformative for keeping the channel partners and influencers motivated and engaged. These loyalty tools enable businesses to reward their indirect sales force effectively.

Not just the convenience, another benefit of these software lies in its scalability. Mobile loyalty software like 1Channel’s grows with your business. This allows the businesses to expand their loyalty programs based on their sales, sales force performance and their budget constraints too.

5. Improved Communication and Collaboration

Last but not the least benefit of a mobile loyalty program is the seamless communication and collaboration. Since all the data is updated in the software in real-time, there is no room for error or miscommunication.

Every stakeholder and business executive is updated with the data through instant notifications, in-app chats, etc., ensuring that everyone in the loop is informed and aligned with the company’s objectives.

Also, most of these mobile-led loyalty software has direct feedback mechanisms, which allow the businesses to address any concerns that the channel partners or influencers might have, thereby fostering a sense of trust and collaboration further.

4 Critical Features of a Mobile-Enabled Loyalty Management Software

Now that you have a pretty clear idea about why mobile-enabled loyalty program software is popular, the following are a few features that are a must-have:

1. The first and potentially one of the most important features is multi-language support. This ensures to make the tool more inclusive and cater to the comfort of each channel partner and last mile advocate.
2. In some cases, the field sales team often have to explore remote areas with minimal network connectivity, making it difficult to update the data on the go. This is why an offline functionality inclusion in the app comes in handy.
3. A robust security infrastructure ensures that reward points and redemptions are processed without the risk of fraud or errors.
4. Ensuring that the LMS can be integrated with other business tools like CRM, ERP and POS systems for a business is also quite vital.

1Channel LMS: Mobile as a Strategic Enabler in Loyalty Management

The rising mobile and digital technology explains the need for a mobile loyalty software for a business. Not only does it streamline engagement with channel partners, it also ensures that the loyalty management process is more accessible, intuitive, and personalised.

If you are considering switching to a holistic and mobile loyalty management tool, 1Channel’s LMS can be the right fit for your business.

Book your free demo with us, and let us explore strategies that will drive long-term success for your business.