Retail & Modern Trade Loyalty Programs Cloud Software for Egyptian Business

Yes. Each audience runs on its own programme, with separate KYC, earning rules, payout rail, and message templates. Baqala QR earning, in-store promoter incentives, and chain-buyer contributions all sit on one admin portal without any rule from one audience leaking into another, so a baqala scheme in Alexandria and a promoter scheme at an organised-retail chain never cross wires.

QR codes print on cartons that travel through the distributor, sub-distributor, and wholesaler chain into souqs and wholesale hubs such as Al Obour Wholesale Market. The baqala owner scans through the loyalty app, and the platform checks code uniqueness, prior redemption, and a geo match to the registered outlet before points settle. Duplicate, rapid-fire, or out-of-zone scans route to review instead of paying out automatically.

Shifts log through the SFA app: geo-locked check-in at the organised-retail outlet, demo counts, and tagged sales. Where the chain shares point-of-sale exports, those figures tie back to the shift so incentives pay on actual sell-through rather than a self-reported tally. If the connection drops mid-shift, the app queues the logs offline and syncs once signal returns.

Baqala owners register with a national ID and a payout destination, a bank account, InstaPay, Fawry, Meeza, or a telco wallet. Once verified, redemptions push to that destination on a near-real-time basis. Every transaction logs a timestamp, the source points, and the settling partner, and larger payouts can route through an extra approval step before release.

A shift is geo-locked attendance with a check-in and check-out stamp at the outlet. Promoters log demos, conversations, and conversions during that window. Earning rules can pay flat per shift, per conversion, per unit sold, or a blend of the three. Leaderboards then rank promoters by shift, by chain, or by category, so brand teams can compare performance across outlets in Cairo, Alexandria, or Giza.

Contributions follow terms agreed with the chain's buyer or category manager: listing, shelf space, consistent ordering, and off-take against a target. DMS sales data feeds into the loyalty engine over SFTP or an API, the engine applies the agreed rule, and the resulting amount posts to the chain ledger as a credit note in EGP for finance to reconcile at period end.

QR scans cross-check uniqueness, geo-zone, scan velocity, and device fingerprint, so a photocopied code reused across several outlets gets caught. Promoter conversions cross-check against point-of-sale exports where a chain provides them. Suspicious patterns route to review, and repeat offenders get flagged automatically. Every transaction keeps an audit trail of timestamp, device, location, and approval path before any EGP moves.

Baqala owners get balance, launch, scheme, tier-upgrade, and dormancy alerts. Promoters get shift schedules, payout confirmations, top-performer recognition, and training reminders. Each audience keeps its own template library and drip flow, and messages go out in Arabic or English to match the field team and the trader on the other end of the counter.

Brand sees active partners, earning trends, redemption rate, and catalogue performance by city and channel. Operations sees promoter shifts, attendance, top performers, and payout summaries across organised-retail chains. Finance follows payout liability, the redemption-to-issued ratio, the audit trail, and chain ledger totals in EGP. The 1Voice assistant answers plain-language questions on top of all three views.

Yes. Both the baqala scan flow and the promoter shift app run on basic Android handsets and queue offline the moment signal drops, then sync once coverage returns. Light, low-data screens keep things moving on a busy Cairo street or a sparser route through Upper Egypt or the Delta, where connectivity is noticeably patchier than in the capital.