FMCG & CPG Industry Software

Cloud Software Built for FMCG & CPG Companies in Indonesia

Run TSR beats, primary distributors, supermarket chain audits, and retailer loyalty on one cloud stack. Offline-first for weak signal and patchy coverage, ready for cash, POS, and bank transfers.

FMCG Consumer Packaged Goods Food & Beverage Dairy Home Care
Book a Free Demo
Where Things Break Today

Where Indonesian FMCG Operations Lose Time and Margin

Open-market beats, supermarket KAM calls, van sales, and wholesaler accounts run on spreadsheets and WhatsApp. The chain comes apart at five points.

TSR Coverage Is Self-Reported

ASMs only see a beat list at the week's end, never live. Visits to kiosks and warung, KAM calls, and van drops are logged hours after the fact. Coverage gaps only become visible in the monthly review.

Orders Move on WhatsApp

TSRs text retailer orders to the distributor. Clerks retype them into invoices. SKU mix-ups, wrongly applied schemes, and silent stock-outs follow close behind.

Secondary Sales Lag the Calendar

Distributor sales reports land 7 to 10 days late. Brand managers cannot adjust trade schemes, redirect van loads, or clear slow SKUs while the cycle is still open.

Chain Audits Stay Subjective

POSM is shipped to supermarket chains for promotions, yet nobody verifies facings, shelf share, or planogram compliance. Trade spend cannot be tied back to real visibility on the shelf.

Apps that Run the System

Mobile Apps for TSRs, KAMs, and Distributor Staff

Two apps cover the full Indonesian FMCG workflow. Both run offline-first on Android and iOS, and both sync to the same cloud admin portal.

1Channel SFA & DMS

Google Play

Get 1Channel SFA and DMS on Google Play

1Channel SFA & DMS

Apple App Store

Download 1Channel SFA and DMS on the App Store

1Channel CRM

Google Play

Get 1Channel CRM on Google Play

1Channel CRM

Apple App Store

Download 1Channel CRM on the App Store
FMCG Solutions in Detail

Five Modules, Five Detail Pages

SFA, DMS, loyalty, retail execution, and LMS each have a dedicated page covering Indonesian FMCG workflows, screens, and integrations.

Core Module

SFA for TSRs, KAMs, and Van Crews

A cloud sales force automation platform built for Indonesian FMCG field teams. One offline-first app handles open-market and provision-store beats, supermarket KAM calls, and van-sales runs, with GPS-verified visits and live secondary orders flowing back to head office.

  • Geo-Fenced Attendance, selfie check-in with AI liveness verification at the kiosk, shop, or supermarket
  • Beat Plans for Trade and Chain, PJP with outlet-to-day mapping and AI route ordering across dense Java and Sumatra markets
  • SKU Order Capture, suggested order from purchase history, scheme pre-applied, Rupiah values shown live
Explore Sales Force Automation

SFA at a Glance

GPSoutlet and chain check-in
AIbeat sequencing for TSRs
Vansales with cash and POS settle
Offlineapp for weak signal and patchy coverage
Distribution Hub

DMS for Distributors and Sub-Distributors

A cloud distributor management system for Indonesian distribution networks. Order booking, batch-level stock, Rupiah pricing, trade schemes, GRN, and payment reconciliation in one portal. Imports landing through Java and Kalimantan ports get full inbound traceability.

  • Order to Invoice, FIFO or FEFO allocation, scheme auto-apply, Rupiah credit-limit block
  • Batch and Expiry Control, warehouse-wise stock for edible oils, dairy, and packaged food, with near-expiry alerts
  • Channel Pricing, separate price lists for open-market traders, wholesalers, supermarket chains, and modern trade
Explore Distributor Management

DMS at a Glance

Autoorder to invoice with schemes
Batchand expiry for dairy and oils
POSand transfer reconciliation
Livedistributor secondary sales view
Channel Loyalty

Loyalty for Retailers, Wholesalers, and Promoters

A cloud loyalty platform built for the Indonesian trade. Points are earned through pack QR, sales-data slabs from the DMS, or invoice upload with multi-level checks. Redemption pays out to a bank account or fintech wallet, voucher partners, or a physical reward catalogue.

  • Pack QR and Invoice Earning, fraud-checked scans, multi-level approval for invoice upload
  • Instant Payout, straight to the retailer's bank account or wallet such as GoPay, OVO, or DANA, no manual cheque cycle
  • Gamification, leaderboards, spin the wheel, scratch cards, tier ladder (Silver, Gold, Platinum)
Explore Loyalty Platform

Loyalty at a Glance

3 waysto earn points
Instantpayout to bank or wallet
Tieredslabs and reward catalogue
MultilingualWhatsApp and SMS pushes
Retail Execution

Retail Execution for Supermarket Chains and Hypermarkets

An AI retail execution platform for chain audits in Indonesia. POSM rollouts come with store lists and picture-of-success references. Cloud image recognition scores facings, eye-level placement, brand blocking, and competitor share with no manual counting.

  • POSM Campaigns, store-list setup, reference images, budgeted or ad hoc rollouts
  • Three-Tier Audit Flow, L1, L2, L3 workflows with scoring and automatic mismatch flagging
  • Visibility Index, brand-wise facings, hot-zone score, brand-blocking rating per chain
Explore Retail Execution

Retail Execution at a Glance

AIplanogram and shelf scoring
L1-L3chain audit cascade
Livevisibility index per store
POSMtracking from HO to shelf
Training & Learning

LMS for TSRs, Merchandisers, and Distributor Crew

A cloud sales team LMS for Indonesian FMCG workforces. Four delivery modes: classroom with photo attendance, virtual through Meet, Teams, or Zoom, geo-tagged in-store coaching, and self-paced e-learning, all available in Bahasa Indonesia. Modules unlock as promotion criteria are met.

  • Four Session Modes, classroom, virtual, in-store, and e-learning with automatic attendance
  • Gamified Quizzes, image and text quizzes, configurable pass marks, negative marking
  • Level Unlocks, promotion rules across certificates, tenure, and KPI achievement
Explore LMS Platform

LMS at a Glance

4 modesof session delivery
Gamifiedquizzes and badges
Levelunlocks tied to KPIs
Cloudweb and mobile delivery
How 1Channel Helps

Why Indonesian FMCG Operators Pick 1Channel

Five reasons the platform fits food, beverage, dairy, home care, and personal care teams across the Indonesian trade.

One Cloud, Five Modules

SFA, DMS, loyalty, retail execution, and LMS share the same data. TSR visits, distributor invoices, and chain audits link together without rekeying.

Configurable, Not Fixed

Schemes, price lists, beat plans, audit forms, and approvals are shaped to your channel mix. No code change needed to support a fresh SKU launch.

AI in the Right Places

Route sequencing, shelf-image scoring, fraud screening on QR scans, and the 1Voice query assistant, each one aimed squarely at a real FMCG bottleneck.

Offline-First Through Weak Signal

TSRs work dense open markets and rural routes through grid weak signal and patchy coverage. Visits, orders, and photos sync the moment coverage returns.

Enterprise-Grade Controls

Role-based access, encryption in transit and at rest aligned with UU PDP, and a full audit trail. Sign-offs on credit, schemes, or orders can chain through up to seven approval levels.

Ready to Digitise Your Indonesian FMCG Stack?

Book a 30-minute walkthrough. We will scope a Indonesia rollout for SFA, DMS, loyalty, retail execution, and LMS sized to your distributor network.

Frequently Asked Questions

How do the five modules connect for a Indonesian FMCG business?

Will it work alongside the ERP and DMS we already run?

How do POS and bank-transfer payouts work for retailer loyalty rewards?

How does the offline mobile app cope with weak signal and patchy coverage?

Does it support Rupiah, multilingual UI, and Indonesian territories?

Which user permissions and data safeguards come as standard?