FMCG & CPG Sales Force Automation Cloud Software for Indonesian Business

Van sales reps, pre-sales order takers, merchandisers, key-account executives for modern trade, and distributor sales reps all work from one app. Each role gets its own beat, activity set and KPI dashboard across warung, kiosks, kaki lima vendors and open-market shops in Java, Sumatra, Kalimantan and Sulawesi and Kalimantan.

Reps clock in with a selfie plus GPS coordinates. Selfie AI face-match blocks proxy attendance and geo-fences lock check-in to the assigned territory. Because streets in many markets are unnamed, outlets are pinned by landmark and GPS, not address. Supervisors see live location, late alerts and shift hours on one dashboard.

A permanent journey plan maps warung, kiosks and open-market shops to days. Outlets are located by GPS pin and landmark, so reps in Pasar Turi, Tanah Abang or Kalimantan can be routed even without street names. Frequency is set per outlet class and missed calls auto re-assign to the next slot to protect coverage.

Place a secondary order by SKU, capture sell-out, audit shelf and fridge share with photos, log competitor pricing and pack sizes, record a Rupiah collection against open invoices, and submit near-expiry or damaged returns. Every action is geo-tagged and time-stamped. Visit types can make specific steps mandatory.

Distributors and sub-distributors log primary stock and dispatch in the portal, wholesalers and open-market traders sit in the middle, and reps capture secondary sell-out at each retailer. Ledgers, credit status and beat-wise distributor performance roll up to one cloud view from depot through sub-distributor to the shop shelf.

Trade is still cash-heavy, so reps record cash collections against invoices with a photo or reference, and log POS, USSD and bank-transfer receipts from GoPay, OVO, DANA, Paystack or Flutterwave. Distributor credit and ageing show live, so a rep sees a retailer's outstanding balance before booking the next order.