Cosmetics Loyalty Program Software for Malaysian Business

Yes. Each audience is set up as a separate programme with its own KYC, earning rule set, validation logic, payout method, and communication template. A single cosmetics brand can run BA conversion-based incentives, beauty consultant tier progression, and shopper sample registration side by side. The admin portal keeps programmes isolated so policies do not leak between audiences.

BA activity is logged through the SFA app at the counter: shift check-in, consultations, samples handed out, conversions claimed. Chain POS exports verify the actual sale and tie to specific BA shifts via counter and time-window match. Verified conversions become the basis for DuitNow payout. Self-reported conversions that do not match POS data flag for review rather than auto-paying.

Senior beauty consultants enrol into a tier programme with criteria covering conversion ratio, shopper retention rate, certification completion, and tenure. Tier progression (Silver, Gold, Platinum) happens automatically when criteria are met. Higher tiers unlock brand-funded masterclass access, NPI launch participation, brand event invites, and richer reward catalogues. The recognition keeps strong consultants on the brand.

Shoppers register samples and GWP eligibility through QR scan at the counter or via the shopper app. Registration captures skin concerns, product preferences, and contact details. The shopper enters the brand's registered base and becomes eligible for seasonal collection notifications, GWP campaigns, and trade-up offers. The registered base also feeds direct WhatsApp campaign targeting.

Multiple guardrails. Counter-locked attendance prevents fake shifts. Consultation logs require start and end timestamps that align with the shift window. Chain POS cross-check verifies actual sale. Counter and time-window match ties the BA to the specific transaction. Suspicious patterns route to a supervisor review queue. Audit trails capture every transaction with full traceability.

Festive schemes layer on top of the base earning structure with date-windowed bonuses, multiplier earning for BAs, special GWP allocation, and brand-specific shopper promotions. BAs see refreshed incentive structures for the festive window. Beauty consultants get masterclass invites tied to the season. Shoppers see GWP campaigns and trade-up offers surface during the season. The audit trail covers what scheme applied where.

When a shopper purchase qualifies for GWP, the BA captures the transaction and shopper registration in the same flow. The platform validates eligibility (purchase value threshold, SKU mix, registration completeness) and allocates the GWP. Counter-level GWP inventory deducts in real time. The shopper receives a WhatsApp confirmation. Unredeemed GWP reverts to brand inventory after the campaign window closes.

BAs get shift schedules, incentive payout confirmations, and top-performer recognition. Beauty consultants get tier upgrade notices, masterclass invites, NPI briefings, and end-of-quarter target reminders. Shoppers get new collection notifications, GWP availability alerts, post-purchase satisfaction follow-ups, and trade-up offers timed to product replenishment cycles. Each audience has its own template library and drip flow logic.

Brand managers see active BA counts, beauty consultant tier distribution, BA performance rankings, shopper registration rate, and GWP campaign performance. Sales ops sees BA shift compliance, conversion ratios by chain and counter, and seasonal campaign trends. Finance sees payout liability, redemption-to-issued ratio, audit trail by transaction, and GWP cost running total.

Yes. All three apps can be published under your own brand on Google Play and Apple App Store with custom logo, splash, colour palette, and in-app content. The cloud backend stays the same. Three separate branded apps can be published if you want the BA, beauty consultant, and shopper audiences kept completely distinct in their experience.