FMCG & CPG Sales Force Automation Software for Malaysian Business

A cloud SFA platform automates the full field sales lifecycle for FMCG, CPG, Food and Beverage, Dairy, and Home Care teams. That includes GPS attendance, permanent journey plan setup, beat planning with outlet mapping, real-time order capture at stores, distributor stock view, expense and leave management, and AI sales analytics. Reps work from a mobile app while managers see live dashboards on the admin portal.

Reps mark attendance through the mobile app with selfie-based AI validation and GPS location capture. The system records check-in and check-out with geo-coordinates. Geo-fencing locks attendance to defined zones. AI checks the selfie against the user record to stop proxy marking. Late attendance alerts, regularisation workflows, and live location tracking give managers full visibility into FMCG and Dairy field teams.

Admins build permanent journey plans mapping outlets to each day of the week. AI works out an efficient route between outlets, cutting travel time. Beat frequency can be weekly, fortnightly, or monthly depending on outlet category. Dynamic routing adjusts when traffic or outlet availability changes. Missed visits are tracked and re-assigned so CPG, Food and Beverage, and Home Care teams keep coverage tight.

During a store visit, the rep can capture SKU-wise orders, record stock and product availability, fill configurable questionnaires for market intelligence, take photo or video evidence of shelf placement, log competitor product data, collect payment against outstanding invoices, and submit return requests. Every activity is geo-tagged and time-stamped. The admin can mark certain activities mandatory per visit type.

The platform tracks distributor stock levels with primary sales (company to distributor) and secondary sales (distributor to retailer) views. Distributors update stock through the mobile app or admin portal. Reps record secondary sales during store visits. Distributor ledgers, collection tracking against invoices, and beat-wise distributor performance analytics give FMCG businesses a clear view from factory to retail shelf.

Reps submit expense claims with configurable heads including daily allowance, travel, food, lodging, and miscellaneous. Receipt images can be uploaded for verification. Multi-level approval workflows route claims to managers and finance. Leave management covers configurable leave types, balance tracking, holiday calendars, and approval flow. Month-end attendance closure feeds payroll. All records stay available for audit.

An AI assistant called 1Voice answers natural-language queries like "Show pending orders today" or "Outlets not visited this week." AI optimises beat routes for minimum travel time. Selfie validation uses AI to stop proxy attendance. Order suggestions are generated from previous purchase patterns. Automated alerts notify managers about missed visits, low productivity, and stock-out situations.

Yes. Sales schemes are configurable with target-based incentives, volume discounts, and promo offers. Scheme eligibility is calculated automatically based on outlet category, territory, and purchase history. Reps see scheme eligibility at the point of order and can apply relevant offers. Performance dashboards track scheme redemption rates. Schemes can be scoped to specific regions, outlet types, or product categories for Dairy, Home Care, and FMCG operations.

The admin portal includes live dashboards on field team productivity, outlet coverage, order value trends, and territory performance. AI intelligence dashboards highlight underperforming territories and recommend actions. Reports include daily activity, attendance summaries, expense reports, order reports, and stock position. Exports are available in Excel. Automated daily and weekly summary emails keep leadership in the loop across FMCG, CPG, and Food and Beverage operations.

Yes. The mobile app runs on both Android and iOS with full feature parity. Reps can mark attendance, view beat plans, capture orders, submit expenses, request leave, fill questionnaires, and view analytics from their device. The app is offline-first and syncs when connectivity is restored. White-labelled apps can be published under your own brand on Google Play and Apple App Store. The admin portal runs in any modern web browser for FMCG, CPG, Dairy, and Home Care managers.