Retail & Modern Trade Loyalty Program Software for Malaysian Business

Yes. Each audience is set up as a separate programme with its own KYC requirement, earning rule set, validation logic, payout method, and communication template. A single brand can run shopkeeper QR-based loyalty, in-store promoter performance incentives, and modern trade chain contributions side by side. The admin portal keeps programmes isolated so policies do not leak between audiences.

QR codes get printed on cartons, cases, or in-pack mailers. A registered shopkeeper scans the code through the loyalty app on their phone. The platform validates the code is genuine, has not been redeemed before, and the scan location matches the registered store. Points credit to the shopkeeper account within seconds. Duplicate scans, rapid-sequential scans, and out-of-zone scans get flagged for review rather than auto-released.

Promoter activity is logged through the SFA mobile app: shift check-in at the geo-locked store, demo counts, conversation logs, and tagged sales. Where the chain provides POS exports, those tie back to promoter shifts so incentives pay on actual ringgit sales, not self-reported activity. The combination prevents inflated claims while still rewarding genuine performance.

Shopkeepers register with their IC number, business name, business address, and bank account or DuitNow ID. Once verified, redemptions to DuitNow settle in near real-time. Each transaction is logged with timestamp, source points, and the redeeming partner. For higher payout thresholds, the platform can require additional verification or approval routing before release.

A shift is defined as geo-locked attendance at a specific store with check-in and check-out timestamps. Within the shift, promoters log demos, conversations, and conversions. Reward rules can pay flat per shift, per conversion, per ringgit sold, or as a hybrid. Performance leaderboards show top promoters per chain, region, or category, driving healthy competition and giving the brand a clear top-performer view.

Modern trade chain contributions are structured against the JBP agreement: listing performance, off-take volumes, sell-out velocity, or category share. Sales data flows from the DMS to the loyalty engine via SFTP or API. The engine applies the agreed contribution rule. Resulting contribution amounts post to the chain ledger as a credit note or accrual entry, ready for finance reconciliation at quarter end.

Multiple guardrails. QR scans cross-check uniqueness, geo-zone, scan velocity, and device fingerprint. Promoter conversions cross-check against POS exports where available. Suspicious patterns route to a review queue. Repeat offenders get auto-flagged. Audit trails capture every transaction with timestamp, device, location, and approval path so disputes can be traced back to source.

Shopkeepers get balance updates, new product launches, festive seasonal schemes, tier upgrade alerts, and dormancy nudges. Promoters get shift schedules, incentive payout confirmations, top-performer recognition, and training reminders. Each audience has its own template library and drip flow logic so the messaging stays relevant and on-brand for the segment.

Brand teams see active partner counts, earning trends per audience and category, redemption rate, and reward catalogue performance. Retail operations sees promoter shifts, attendance compliance, top-performer recognition, and incentive payout summaries. Finance sees payout liability, redemption-to-issued ratio, audit trail by transaction, and chain ledger contribution running totals. Every screen has drill-downs by region, chain, and category.

Yes. Both the shopkeeper-facing app and the promoter-facing app can be published under your own brand on Google Play and Apple App Store with custom logo, splash, colour palette, and in-app content. The cloud backend stays the same. Two separate branded apps can be published if you want to keep the shopkeeper audience and the promoter audience completely separate in the partner's mind.