Retail Merchandising Software for Appliance & Electronics Dealers Across the Philippines

Each outlet type gets its own checklist. A multi-brand appliance dealer in a provincial town, an electronics counter inside an SM or Robinsons branch, and a single-brand showroom in Metro Manila do not run the same list. The app serves the matching checklist for each: facings per SKU, demo-unit visibility, promotional-display presence, and aisle-end compliance. Merchandisers capture GPS-stamped photos and scores roll up by outlet, city, and island group.

Each demo unit is logged as its own task: location, model, power-on status, and cable-lock presence on high-value TVs and mobile devices. Merchandisers capture install, mid-cycle, and dismantle photos. AI confirms the correct model is on display, and exceptions flag units that are switched off, moved off the floor, or swapped for a rival brand.

The model trains on the brand's own SKU library alongside the crowded, mixed-brand counters typical of provincial appliance rows and modern-trade electronics sections. It copes with glare on TV and refrigerator fascias, partial occlusion from packaging, and awkward angles inside narrow showroom aisles. Low-confidence photos route to human review, and the model retrains as new phone, TV, and appliance launches enter the market.

Key-account managers get a one-page scorecard per dealer or showroom: demo power-on rate, layout compliance, accessory-wall score, facings count, and share-of-shelf against rival brands. Every figure is photo-backed and timestamped, so a dispute with a large Metro Manila or Cebu dealer is settled on the photo and GPS evidence rather than argument.

The pre-Christmas selling season and the hot, dry months when air-conditioner and refrigerator demand peaks both ship with outlet lists, promotional-display kits, install windows, and dismantle dates. The app shows each merchandiser the plan per outlet, status updates in real time, and exception reports flag showrooms where the display never went up or came down early. Brand teams see spend against visibility while the campaign is still running.

Merchandisers log out-of-stock at SKU and outlet level during the visit. The platform classifies the cause: a dealer holding back a restock order, a supply gap from the distributor, slow replenishment, or a delayed inter-island shipment. Daily dashboards by outlet and category let key-account managers escalate the same day rather than at month-end.

AI detects the brand's own SKUs and rival SKUs in the same photo, so a wall carrying several appliance brands side by side is counted automatically. Share-of-shelf is facings per brand against the category total. Trends ship by outlet, city, and category, and brand teams see a competitor gaining floor space in a province weeks before a sell-through report would surface it.

The merchandiser app is offline-first, which matters in the Philippines where typhoons routinely disrupt mobile networks and rural signal is patchy well outside Metro Manila, Cebu, and Davao. Photos, audit checklists, and out-of-stock logs save on the device and sync to the cloud once signal returns. The app stays usable through a long showroom circuit on a single charge.

Yes. Retail execution runs on the same cloud backend as the 1Channel SFA and DMS, so each audit attaches to the merchandiser's visit and the dealer's order history. Brand teams trace visit to audit to secondary sale in one view, whether the dealer settles by cash, bank transfer, or through GCash, Maya, or InstaPay. 1Voice AI answers ad hoc questions in plain language.

Trade marketing sees rollout status, promotional-display deployment rate, audit pass rate, and corrective-action closure. Key-account managers see dealer and showroom scorecards. Leadership sees a national execution score across Luzon, Visayas, and Mindanao, plus competitor share-of-shelf and a live demo-unit tracker. 1Voice AI fields one-off queries on demand.