Retail Merchandising Software for Personal-Care Brands Across the Philippines

Sari-sari stores, drugstores such as Mercury Drug and Watsons, and modern-trade supermarkets and hypermarkets are all covered. Each outlet type loads its own picture-of-success and audit checklist, and reports roll up by province and outlet type so brand teams can compare display and stock compliance nationwide.

Display plans set sachet-hanger position, soap-shelf facings and bottle-row layout for shampoo, conditioner, soap and skincare lines. Merchandisers capture a geo-tagged photo at the counter or shelf, and AI checks the layout against the brief, flagging gaps, misplaced stock or a rival brand taking over the display space.

Sachet hangers, gondola end-caps and sampling stands are logged as install tasks with a start date, review date and take-down date. Merchandisers capture install and mid-window photos, and the system flags missing hangers, off-brief layout or a rival product placed on a branded display.

L1 is the merchandiser's self-audit completed during the visit. L2 is a supervisor review triggered by a flagged score or a sampling quota. L3 is a brand or key-account spot-check for governance. Every level carries a photo, a GPS stamp and a timestamp, so the record holds up at a distributor or regional review.

Stock-visibility audits capture shelf and back-of-store counts by outlet, distributor and province, on routes that combine road and inter-island travel. Typhoon season can disrupt signal and delivery schedules for days at a time, so the field app is built offline-first, letting merchandisers finish an audit and sync once connectivity returns.

Personal-care brands often carry a shampoo or conditioner line in three or four sachet sizes alongside a bottled pack, and a sari-sari store restocks small quantities several times a week rather than large quantities occasionally. The SKU master tracks each pack size separately, so audits and stock counts reflect actual sachet-level availability rather than a single blended SKU figure.

GPS-stamped photos go through AI for own and competitor SKU detection. Share-of-shelf is facings per brand over the category total. Reports show trends per province and per outlet type, so a brand can see whether a rival haircare or skincare line is gaining shelf space in one region while holding flat in another.

Stock-outs and display gaps are logged at SKU and outlet level during the visit. The platform classifies the cause: depleted by shoppers, gone missing, or replacement delayed by the distributor. Daily availability dashboards by outlet type and province let the key-account manager raise the issue with the distributor or buyer straight away.

Yes. The app is offline-first. In provinces and island communities where mobile coverage drops, particularly during typhoon season, merchandisers still capture photos, complete the audit, log stock-outs and submit the visit. When signal returns, everything syncs to the cloud, and conflict handling prevents duplicate visit entries.

Trade marketing sees campaign rollout status, promotional-display deployment rate, audit pass rate, and action closure. Key-account managers see distributor and outlet scorecards for reviews. Leadership sees the national execution score, a breakdown by province and outlet type, competitor share-of-shelf trends, and the display-install tracker. Drill-downs run from country to province to outlet to a single photo, and 1Voice AI answers questions in plain language.