Cloud Software Built for Retail & Modern Trade Companies in the Philippines

Yes. KAMs manage modern-trade accounts such as SM, Robinsons, and Puregold branches in the SFA app, while the DMS runs order booking, batch stock, and replenishment for the distributors and sub-distributors that supply those chains. The same cloud backend covers a national account order from a Metro Manila hypermarket and a replenishment run to a Cebu branch.

KAMs log listing terms, promotional commitments, and shelf-stock levels against each modern-trade account in SFA. Category and national account teams track chain-level order status that routes through the DMS for fulfilment. Merchandisers file shelf and planogram audits against the same outlet master, so one branch record links the KAM, the category team, and the merchandiser.

Yes. Retailer and promoter loyalty points can be earned via pack QR or DMS sales feeds and redeemed to a bank account or an e-wallet such as GCash or Maya. Chain-level collections and distributor settlements route through InstaPay for instant transfers or PESONet for bulk and scheduled payments. In-app and SMS alerts confirm every payout.

Yes. The app is offline-first. Merchandisers and reps covering branches across Luzon, Visayas, and Mindanao capture attendance, orders, audits, and photos with no signal at all. Data is held on the device and syncs once network returns, so typhoon-season tower outages and inter-island connectivity gaps do not stop the day. GPS and timestamps are preserved.

Campaign setup covers POSM rollout, planogram briefs, gondola and end-cap deployment, and time-bound promotions per chain. Multi-level audits verify shelf and display compliance branch by branch, and a visibility index runs so promotional execution gaps surface before the campaign window closes.

Yes. REST APIs sync bidirectionally with SAP, Oracle, Microsoft Dynamics, Sage, and any existing DMS or warehouse system. SFTP feeds pull periodic sales data for loyalty allocation and off-take reporting. Webhooks fire on order, dispatch, and payment events, so the cloud platform fits into the retail stack already in place.

Pricing, promotions, and invoicing run in Philippine pesos, with structures built to support BIR's phased Electronic Invoicing System as coverage expands. Batch and expiry control support FDA-regulated food, beverage, and pharma lines. The geography master models island group, region, city, and outlet, so territory cuts match how national accounts and branch networks are actually structured across Luzon, Visayas, and Mindanao.

Key Account Managers, category and national account teams, merchandisers, and back-office staff each get a role-specific app view. Admins manage workflows, distributors handle the DMS, and modern-trade coordination teams pull stock and replenishment dashboards from the same cloud portal. The app supports a multi-regional field force moving between Tagalog-, Cebuano-, and other regional-language areas.

AI sequences merchandiser and KAM coverage across branch networks and multi-island routes, drives DMS replenishment alerts ahead of stock-outs, runs image recognition on shelf photos for planogram and share-of-shelf checks, screens QR scans for fraud, and powers the 1Voice assistant for natural-language queries on field and chain activity.

Onboarding configures geography, product hierarchy, user roles, coverage plans, and workflows during the rollout window. Bulk uploads load users, SKUs, outlets, and targets in a single import. Most brands start with one module, such as SFA or DMS for a single chain or region, then layer in loyalty, merchandising, and LMS later, with no big-bang cutover.