Agriculture Retail Merchandising Cloud Software for Saudi Business

A roadside agro-dealer counter and a fertiliser depot don't need the same signage, and a feed wholesaler's shelf-talkers look nothing like a seed dealer's. The system groups every outlet into a class first, hands each class its own checklist, and rolls scores up at that class level, so a brand team can spot a weak class at a glance instead of combing through outlet-level detail.

A field officer takes one geo-tagged, timestamped photo of the counter. From that single image the system counts fertiliser bag and seed sachet facings, identifies herbicide bottles by pack shape, flags any rival product sharing the shelf, and raises a planogram breach or an empty slot on its own. Manual counting drops out of the process entirely, and audit time per counter falls sharply.

L1 is completed by the field officer on the spot, during the visit itself. L2 is a supervisor review, triggered automatically once a score drops below the set line or by a routine sampling rule. L3 is a periodic spot-check that a brand runs across a chosen sample of dealers, mainly for governance. Anything that fails at any level opens a corrective-action item with its own deadline, so the fix gets tracked rather than just noted.

A campaign is briefed by outlet class and tied to a season window rather than a fixed calendar date. Once the brief is set, each dealer's POSM allocation generates automatically. Officers photograph the install, and later the removal, both geo-verified, and a running ROI view flags outlets or territories falling behind while the window is still open to fix.

Yes, it's built offline-first for Saudi Arabia's distances. Between agro-dealer counters and fertiliser depots spread far apart along desert routes, an officer completes the checklist, takes the photo, and logs the POSM check during the visit itself, regardless of how far the stop sits from the last one. Everything queues on the device and uploads once the round is complete, so a visit made deep into a long route is never lost or repeated.

The checklist records rival branding, demonstration stock, competing POSM, and any new competitor launch at that counter. The same photo the AI reads for your own facings is also scanned for a rival pack sitting on the same shelf. That combined picture feeds the dealer review conversation and gives a territory manager a clearer view heading into the next campaign window.

Every audit captures batch numbers for the shelf-life-sensitive SKUs on the list. Each batch is checked against the master record, and anything approaching its expiry date is flagged without waiting for a full stock count. From there, a brand team can arrange a clearance offer or move the stock to a different depot before a write-off becomes necessary. Crop-protection lines and biological seed treatments are routed through this check first, since they age fastest.

By territory, compliance shows for a single city or a cluster of territories such as Riyadh, Jeddah, or the Eastern Province. By class, agro-dealer counters, fertiliser depots, seed dealers, and feed wholesalers each get their own line rather than one blended figure. By SKU, facings split out across fertiliser, seed, crop protection, and feed. Each view drills straight down to the visit behind it, so a national figure always traces back to a single photo.

Yes. Retail execution runs on the same cloud backend as the SFA, so every audit sits against the field officer's visit record for that dealer instead of as a separate log. A brand team can compare visit counts against audit counts for the same outlet and spot one that gets visited often but rarely audited properly. 1Voice AI answers a plain-language question about either number on demand.

Brand managers get POSM compliance by class, SKU facing trends, planogram breaches, competitor adjacency, and a near-expiry heatmap across the dealer network. Merchandising leads track install pace, campaign ROI, and how a season's budget is tracking against plan. Sales leadership sees the territory roll-up across Saudi Arabia, and 1Voice AI handles the ad hoc questions in between scheduled reports.