Cloud Software for the Saudi Agriculture & Agro Channel

It does. SFA, DMS, loyalty, execution, and LMS all read and write to one cloud database, which means agronomist calls, agro-dealer orders, digital wallet payouts, shelf audits, and training records all line up inside a single admin console.

Every bag or pack carries a hidden QR code beneath a scratch layer, tied to an issued-codes register. Once the platform runs its server-side duplicate and location checks, a successful scan sends the reward straight to the farmer's STC Pay wallet, so no dealer staff member ever has to handle the payout in cash.

Depot dispatch, sub-distributor sell-in, and agro-dealer sell-out each show up as their own line. Brand teams can see straight away which dealer is genuinely moving stock and which one is just holding onto it, well before the next allocation round papers over the gap.

Stock planning follows the growing season across the Kingdom's irrigation-fed farming regions rather than the calendar. Pre-season fertiliser build-ups, crop-protection pulls timed to pest-pressure windows, and end-of-harvest clearance offers all switch on by crop cycle rather than by the accounting month.

At check-in the SFA app records GPS coordinates and a selfie, with AI confirming both. Everything is captured on the handset as the rep moves across the route and uploads automatically once the device is back online, so a fake check-in or a skipped stop is just as visible to the line manager as a genuine one.

Every call captures branding material, shelf facings, current stock, and any near-expiry lines, all backed by photographs. AI image recognition checks each photo against the campaign brief and flags the supervisor wherever execution has slipped.

At goods receipt each batch is tagged with its production date, expiry date, and batch reference. The system always picks the earliest-expiring stock first, fires near-expiry warnings that trigger clearance offers, and routes any returns through a credit-note approval flow.

Yes. Every new SKU ships with a learning module covering application rate, pre-harvest interval, and handling safety. The SKU stays locked inside the SFA app until the rep clears the assessment, so nobody quotes the wrong rate to a farmer in the field.

Brand teams view regional sell-out by SKU, QR scan counts, dealer-tier breakdowns, and counter compliance. Regional managers track rep output and the order pipeline. The 1Voice AI fields one-off questions typed in everyday English.

FMCG, food and beverage, dairy, pharma, consumer durables, cosmetics, automotive spares, building materials, and financial services all use it. Because everything sits on one shared cloud, the same suite bends to fit very different channel structures.