Cosmetics & Personal Care Sales Force Automation Cloud Software for Saudi Arabia

It is one cloud app with a screen tuned to each role. Beauty advisors run counter shifts inside modern-trade chains with consultation and sample logs. Territory reps cover baqala, mini-market and souq beauty-trader beats plus salon and pharmacy calls with order capture. Key account managers run HQ buyer reviews and counter audits across the chain. Dashboards and KPIs differ by role.

Each beauty advisor is tied to a specific counter inside the chain. Check-in needs the counter geo-fence plus a selfie AI match, so a proxy sign-in from another floor or counter is blocked. Shift start, consultation count and conversion log the moment they happen, so shift performance becomes a verified number instead of a self-reported one.

The advisor taps consultation start, selects the shopper concern such as skin tone and shade match, hair and scalp type or fragrance preference, logs the demo or sample handed out, and records the outcome as bought, will return or walked away. That data feeds hero-SKU traction, advisor conversion and a read on which competing brand the shopper considered.

Reps book orders at the baqala or souq beauty-trader counter against the cloud DMS allocation layer, with live stock by SKU, scheme and credit status shown. SAR totals confirm on the spot and the trader gets the copy. Collections capture cash, mada card, bank transfer and STC Pay, with SADAD-style billing for larger accounts, and every payment reconciles against the outlet ledger so leakage is cut.

Every modern-trade account carries two visit types. HQ buyer calls follow the retailer review calendar for chains such as Panda, Othaim and Carrefour. Counter audits follow a weekly or fortnightly rhythm. The KAM daily plan pulls from both and auto-adjusts when a buyer meeting shifts. Audits cover tester check, advisor coaching, planogram and POSM verification.

Reps working out of Riyadh, Jeddah, Dammam and the Kingdom's secondary cities run mixed beats through baqalas, mini-markets, souq beauty traders, salons and pharmacies. Each stop logs attendance, real-time order capture, sample stock count and competitor activity. Beat frequency and route sequencing account for the distances between stops and peak summer heat, and are set per outlet class.

Every SKU carries its SFDA registration reference and RSD-aligned batch, expiry and GTIN data in the product master. Field officers can flag unregistered or suspect stock during a counter audit, and the DMS enforces first-expiry-first-out on allocation so near-expiry creams, lotions and haircare lines move before they age out. Expiry alerts surface by outlet and batch so short-dated stock is pulled or swapped in time.

Each chain holds an active SKU list per brand across skincare, haircare, colour cosmetics, fragrance and personal wash. Counter audits capture presence-on-shelf, tester availability, out-of-stock and delisting events. Range compliance reports show what percentage of the agreed listing is live per chain, ready for the joint business plan review with the buyer.

Brand managers see counter sell-out, advisor conversion, primary versus secondary sales and listing compliance in SAR. KAMs see chain scorecards for the joint business plan. Leadership sees national and regional roll-ups for Riyadh, Jeddah and the Eastern Province with drill-down to outlet, advisor or KAM. 1Voice AI answers plain-language queries with no custom report.

Yes. The app is offline-first. Across the long stretches between Riyadh, Jeddah and Dammam, inside busy mall beauty halls, in salon back rooms or at baqala counters during peak summer heat, advisors and reps still capture attendance, orders, audits and photos. Everything syncs to the cloud automatically once the device is back in range, so nothing is lost.