Retail & Modern Trade Sales Force Automation Cloud Software for Saudi Business

It is one cloud app with role-based screens. Modern trade KAMs work a buyer calendar across hypermarket and supermarket chains such as Panda, Othaim and Carrefour: listing reviews, planogram sign-off and store audits. Baqala coverage reps run daily beats through souqs, baqalas and mini-markets across the Kingdom's cities with shelf checks and order capture. Same platform, different KPIs.

Yes. The app is offline-first. On the road between cities, deep in a souq or on a baqala beat where signal briefly drops, reps still capture orders, shelf photos, GPS and timestamps on-device. Everything syncs to the cloud the moment signal returns, and conflict handling stops duplicate or stale entries reaching the warehouse.

Yes. A van salesman working baqalas and mini-markets in Jeddah can bill and settle on the spot with stock on the vehicle, while a pre-sales rep on a supermarket or wholesaler beat in Riyadh books the order for next-day delivery from the distributor. Both use the same beat, outlet master and order screens, and settings decide which flow each route follows.

It mirrors the real chain: distributor to sub-distributor to wholesaler to souq trader to retailer. Reps capture secondary orders at every tier and the order flows to the cloud DMS for allocation and dispatch. Primary and secondary sales stay visible in one view, so a brand can see stock moving from a Riyadh distributor down to a baqala shelf in a smaller city.

Reps log cash, mada card, STC Pay and SADAD-style settlement against each invoice, along with the payment reference. Outstanding balances and credit ageing sit on the rep's screen at the next visit, so a wholesaler who is over his limit is flagged before a new order is booked. Collection leakage drops when every riyal is tied to an invoice.

Outlets are tagged by channel and format: hypermarket, supermarket, mini-market, wholesaler, souq stall and baqala. Templates assign cadence per format. A hypermarket or supermarket branch gets a weekly KAM call, a busy wholesaler a fixed weekly slot, and dense baqala clusters a daily van beat. Coverage reports flag any outlet missed against its plan, and cadence tightens ahead of Ramadan and Hajj-Umrah demand spikes.

Outlets are mapped by GPS pin, and routes are ordered by proximity and drive time rather than assumed familiarity. A rep sees each stop with an address or landmark note, so a new rep can run a Riyadh, Jeddah or Dammam beat without learning it by memory. Route planning also allows for delivery windows affected by summer heat and the distance between stops.

Reps run a configurable audit at each visit: on-shelf availability for every listed SKU, planogram compliance, facings, price checks, POSM placement and competitor activity, all backed by a geo-tagged photo. Out-of-stock, delisting and substitution events log automatically. Share-of-shelf and range compliance reports roll up by chain, format and city for buyer reviews and brand teams.

Yes. Orders and stock checks carry batch and expiry, so near-expiry stock on a supermarket shelf or in a wholesaler store is flagged for rotation or return before it becomes a write-off. This matters for SFDA-regulated food and pharma lines tracked through the RSD track-and-trace system, where batch traceability and shelf-life discipline protect both the brand and the retailer.

Leadership sees SAR sell-out, coverage, range compliance and collections with drill-down by region, city, channel and distributor. Brand teams see SKU penetration and share-of-shelf trends. 1Voice AI answers plain-language questions like "top five Jeddah baqalas by sell-out growth this month" with no custom report. The rep app supports a multilingual, majority-expatriate field force across Arabic and English, so a rep works in the language of his territory.