Cloud Software Built for Retail & Modern Trade Companies in Saudi Arabia

Yes. KAMs manage modern-trade accounts such as hypermarket and supermarket chains in the SFA app, while the DMS runs the wider trade: distributors, sub-distributors, wholesalers, souq traders, baqalas, and mini-markets. The same cloud backend covers a hypermarket account in Riyadh and a baqala on a Jeddah side street.

KAMs log listing terms, promotion commitments, and stock-on-shelf against each modern-trade account in SFA. Territory reps and van crews capture orders that route through the DMS for billing. Merchandisers file shelf audits against the same outlet master, so one store record links the KAM, the rep, and the merchandiser.

Yes. Retailers, wholesalers, and promoters earn points via pack QR or DMS sales feeds and redeem straight to a bank account or a wallet such as STC Pay, in SAR. mada and SADAD reconciliation covers the payment side. Voucher partners and physical reward catalogues run alongside, with slab and tier rules configured per programme. SMS and WhatsApp confirm every payout.

Yes. The app is offline-first. Reps working routes between Riyadh, Jeddah, and Dammam, or covering towns hours from the nearest hub, capture attendance, orders, audits, and photos with no signal at all. Data is held on the device and syncs once network returns, so long inter-city distances and summer heat do not stop the day. GPS and timestamps are preserved.

Campaign setup covers POSM rollout, planogram briefs, gondola and end-cap deployment, and time-bound schemes per chain. Multi-level audits verify shelf compliance in each store, and a visibility index runs so execution gaps surface before the Ramadan buying surge or a Hajj-Umrah demand window closes.

Yes. REST APIs sync bidirectionally with SAP, Oracle, Microsoft Dynamics, Sage, and any existing DMS or warehouse system. SFTP feeds pull monthly sales for loyalty allocation. Webhooks fire on order, dispatch, and mada, STC Pay, or bank-transfer payment events, so the cloud platform fits into the retail stack already in place.

Pricing, schemes, and invoicing run in SAR, with invoice structures built to support ZATCA/Fatoora-compliant e-invoicing. Batch and expiry control aligns with SFDA/RSD track-and-trace, encoding batch, expiry, GTIN, and serial data for food and pharma lines. The geography master models Region, City, and Outlet, so territory cuts match how Saudi retail networks are actually structured from Riyadh to the Eastern Province.

Key Account Managers, territory reps, van crews, in-store promoters, and merchandisers each get a role-specific app view. Admins manage workflows, distributors and sub-distributors handle the DMS, and modern-trade back office teams pull stock and dispatch dashboards from the same cloud portal. The app is available in Arabic and English, with other languages configurable for Saudi Arabia's multilingual, expatriate-heavy field force.

AI sequences beat routes across long inter-city distances and dense urban centres using GPS, drives DMS replenishment alerts ahead of Ramadan and Hajj-Umrah demand spikes, runs image recognition on shelf photos for planogram and share-of-shelf checks, screens QR scans for fraud, and powers the 1Voice assistant for natural-language queries on field activity.

Onboarding configures geography, product hierarchy, user roles, beat plans, and workflows during the rollout window. Bulk uploads load users, SKUs, outlets, and targets in a single import. Most brands start with one module, such as SFA or DMS in one region, then layer in loyalty, merchandising, and LMS later, with no big-bang cutover.