Trade Promotion Management Software Saudi Arabia

Trade marketing opens a JBP or scheme template, selects the modern-trade chain or baqala and mini-market distributor, sets the SAR budget cap, picks the cycle (Ramadan, Eid al-Fitr, Hajj and Eid al-Adha, back-to-school), and locks the outlet-level rollout. The agreed terms live inside the cloud engine instead of a buried email or WhatsApp thread.

Each promo is mapped by region and city, with territory and beat filters covering modern trade and baqala coverage. A Ramadan push can stay concentrated around Riyadh and Jeddah, while a Hajj-season trade scheme stays focused around Mecca and Medina. Every eligibility rule is logged for audit.

The slab match fires the instant a rep or distributor captures the order on the app. Free goods are valued in SAR, volume-tier rebates are computed, off-invoice and back-end claims are split, and the partner ledger updates live. Finance never re-keys the maths at month-end.

Approved promo claims raise a VAT-correct credit note, link back to the original invoice line, and bundle into a batch that aligns with ZATCA's Fatoora e-invoicing format. Anything that fails validation drops into a retry queue, and an auditor pack downloads in one click to close VAT queries quickly.

Settlement runs in a single payout cycle to the distributor or retailer's bank account, with mada, STC Pay or SADAD options where the partner prefers them. Bank details are captured upfront, every reference is logged, and a WhatsApp note confirms once the transfer clears.

Yes. Ramadan, Eid al-Fitr, Hajj and Eid al-Adha, and back-to-school cycles ship as presets, so building-materials, pharma and FMCG promos all run on one engine around the Kingdom's sharpest demand spikes.

Yes. Promos route by modern-trade head office, branch, distributor territory, baqala and mini-market beat, pharmacy chain or a single named partner, so the right partner always sees the right SAR offer.

SAR spend lines up against sell-through by chain, region and cycle, and a wasted-spend flag surfaces SKUs that did not move. The next JBP round with Panda, Othaim or a key distributor is negotiated on numbers rather than memory of last Ramadan.