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Why South African FMCG Brands Run Their Trade Schemes on 1Channel

One platform to build trade promotions, attach them to the chain stores, independent retailers and spaza shops that actually move volume, and give every rep offline sight of the live offers on their route.
Scheme Creation – Build a scheme in the admin portal against a brand, one SKU, or an entire product category.
Scheme-to-Outlet Mapping – Attach schemes to geotagged spaza shops, independent stores, forecourts and cash-and-carry outlets, not to street addresses.
Offline Rep Visibility – Live schemes load in the app outlet by outlet, from a Johannesburg chain store to a spaza counter in Umlazi, and stay cached where coverage thins.
Approval-First Workflow – Only trade marketing and admins can create or map a scheme, so promotional budget is signed off centrally before it moves.
Rand Spend Tracking – Follow promotional spend by scheme and by outlet across both channels, with SAHPRA-registered product records kept clean.

Sales Force Automation Suite

Offline-first field tooling for South Africa's dual-channel route to market — run van-sales teams, beat plans and outlet visits across national chains and township trade, including routes where mobile coverage runs thin

How Our Software Works?

Trade marketing managers build schemes in the admin portal under Settings > Scheme Management, tying each one to a brand, an SKU or a product category — including the smaller pack sizes that carry volume through township trade. Each scheme is then attached to the right outlets through Scheme Mapping, working off geotagged spaza shops, independent stores and cash-and-carry outlets rather than street numbers, which matters wherever street addressing is inconsistent. From that point the scheme sits against those outlets in the mobile app. When a rep arrives at a mapped outlet the live offer loads, and because it is held on the handset it still shows on a rural route or in a township pocket where the signal falls away, so the retailer always hears the right deal.

Mobile app showing active trade schemes and scheme details during an outlet visit
Mobile app eligibility check, incentives and offline scheme access for field reps
Admin dashboard for creating a new scheme and mapping it to outlets
Admin scheme configuration and promotional performance dashboard

Insights & Resources

Practical guides for selling and distributing across the South African market.

Running Trade Promotions and Schemes Without Leakage
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Running Trade Promotions and Schemes Without Leakage

Managing Distributor Credit and Collections in Rand
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Managing Distributor Credit and Collections in Rand

Order-to-Cash in South Africa: Instant EFT, PayShap and Card at the Counter
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Order-to-Cash in South Africa: Instant EFT, PayShap and Card at the Counter

Batch and Expiry Tracking for FMCG and Pharma Distribution in South Africa
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Batch and Expiry Tracking for FMCG and Pharma Distribution in South Africa

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Rewards and Recognition

Our recognitions constantly motivate us to push the envelope of excellence and empower our customers with winning ideas each day.

mid market high performer
easy for mid market businesses
easiest setup for mid market businesses
high performer for asia pacific

Comprehensive Features Overview

Who Runs Sales Scheme Management on 1Channel in South Africa?

Built for brands and distributors running promotions across South Africa's national chains and township trade, with van-sales fleets, cash-and-carry partners and a multi-tier distribution chain to keep in step.

Industries

💡 Fully Customisable: Every scheme rule, channel tier and approval step bends to the way your brand actually goes to market in South Africa.
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FMCG Brands

Trade schemes across chain stores and spaza shops

Key Distributors

Distributor and cash-and-carry coverage

Beverages & Dairy

Van-sales and ready-to-sell promotions

Personal Care

Small-pack offers through pharmacies and independents

Packaged Foods

Independent wholesaler scheme tracking

Home Care

Category pushes across township and suburban stores

Distribution Networks

Multi-tier scheme rollout and sign-off

PRICING

No two brands run promotions the same way. Rand pricing follows user count, the modules you select, customisation scope, and how many distributor tiers and outlets you cover.
Cloud hosting, offline-capable mobile apps, onboarding support and training come with every plan.

Monthly Plan

Flexible monthly billing in rand
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Celebrating Growth Milestones

At 1Channel, we celebrate every step of our new customers journey, market of geography, or higher customer satisfaction score to become the preferred Field Sales CRM leader.

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4.7
4.9

Frequently Asked Questions

What is Cloud AI Sales Scheme Management Software?

Who creates schemes in the system?

Can schemes be set against specific brands or products?

How are schemes mapped to outlets?

What does a field rep see on arriving at an outlet?

Is this suitable for South African FMCG businesses?

Is the platform cloud-based and rand-ready for South Africa?