Cloud Software for Pharma & Healthcare Companies Across the United Arab Emirates

One cloud, one shared record. SFA runs MR and KAM calls, doctor call reports, and sample handover. DMS tracks distributor, sub-distributor, and wholesaler orders with GS1 batch and expiry control. Loyalty pulls pharmacy purchase data. LMS certification flows to the SFA app so only cleared reps detail a new molecule. The admin portal gives one view across field, channel, loyalty, and training.

Yes. REST APIs sync two-way with SAP, Oracle, Microsoft Dynamics, Sage, and existing distributor or hospital supply tools. SFTP feeds pull monthly pharmacy and wholesaler sales into the loyalty engine. Webhooks fire on order, dispatch, payment, or sample events. The platform slots into the stack already running across the UAE rather than replacing it.

Every registered doctor's hospital or clinic and every pharmacy is pinned by GPS. At check-in the app validates location against the geo-fence and a selfie runs through AI liveness to block proxy calls. Call duration, specialty, prescription pattern, and next-call plan are logged at the call, not reconstructed from memory at the end of the day.

The MR logs each handover at the call: SKU, quantity, GS1 batch, expiry, doctor name, and signature. Sample stock balances against the rep's depot allocation. Discrepancies and near-expiry packs surface in the manager view. Records pull per MR, per doctor, or per batch so a recall, a regulatory query, or an internal audit can be answered from one place.

Beat plans and replenishment alerts can flex around known seasonal windows such as Ramadan and the Dubai Shopping Festival. Distributors get live secondary-sales visibility into pharmacy and modern-trade offtake so stock and trade schemes can be adjusted while a promotion window is still open, rather than after a peak has already passed.

Stock tracks at multi-warehouse, multi-batch level with expiry captured at goods receipt against GS1 batch data. Allocation uses FEFO so near-expiry stock moves first, cutting the write-offs that build up when expiry is not actively managed. Vaccine and biologic SKUs carry cold chain rules at warehouse and dispatch. Near-expiry alerts fire before loss, and lot traceability supports recall scenarios end to end.

Each pharmacy registers with KYC and links to monthly purchase from the distributor or wholesaler. The engine applies slab rules per brand and category and upgrades tiers when targets are hit. Redemption pays straight to a bank account or a digital wallet such as Aani, in AED, with SMS or WhatsApp confirmation. Every transaction logs with an audit trail so finance can trace any dispute.

Each launch ships with a structured module: clinical context, dosage, indications, contra-indications, and a quiz. The MR must pass before the brand permits detailing. Quiz status feeds the SFA app so an uncertified rep is warned or blocked from opening the deck. Content runs across the languages the field team needs, and the brand sees readiness by emirate and by molecule before launch day.

Yes. AED is native, with multi-language support for Arabic and English as standard and further interface languages configurable for a diverse, majority-expatriate field force, and multi-timezone on Gulf Standard Time. The geography master models Emirate to City to Outlet, matching how brands cover Dubai, Abu Dhabi, Sharjah, and the northern emirates. Pricing, schemes, and campaigns can vary by channel, emirate, or customer group.

Beyond pharma and healthcare, the platform serves FMCG and CPG, Food and Beverage, Dairy, Home Care, consumer durables and electronics, banking and financial services, industrial products, automotive spares, agri inputs, and building materials. The same cloud backend and modular architecture fit very different operational shapes across the UAE trade.