Merchandising Campaign Management Software United Arab Emirates

It is a platform that lets FMCG and consumer brands plan, launch, and track merchandising campaigns across hypermarket, supermarket, and baqala outlets, each with defined timelines, POSM lists, and execution scorecards.

Name the campaign, set start and end dates, upload outlet and POSM lists, define objectives and guidelines, then publish. Field reps are notified automatically and can view their assignments as soon as they open the app.

Yes. The self-service module lets brand and trade-marketing teams in Dubai, Abu Dhabi, or Sharjah create, configure, and publish campaigns independently.

Budgeted campaigns are pre-planned with an allocated AED budget, while ad hoc campaigns are created on demand when a price change, promotional scheme, or market activation comes up unexpectedly, such as ahead of Ramadan or the Dubai Shopping Festival.

The system shows live coverage percentages, pending outlets, completed outlets, and overdue flags on a real-time dashboard that updates as reps complete each outlet visit.

Each campaign scorecard weighs compliance, the quality of geotagged photo proof, completion rates, and how promptly the work was executed.

Yes. Push notifications and in-app alerts reach assigned field reps the moment a campaign is published, so teams across every emirate can start execution straight away.

Yes. It is built for brands and distributors running merchandising campaigns across hypermarkets, supermarkets, and baqala outlets throughout the UAE's emirates, from Dubai and Abu Dhabi to Sharjah and beyond.