POSM Management Software United Arab Emirates

Admins set up POSM categories, add types such as danglers, shelf-talkers, coolers or standees, and link each type to a brand or product line.

During campaign setup, managers select POSM items, attach reference images as placement guidelines, and assign the campaign to outlet lists covering hypermarket, supermarket and baqala branches.

Field users visit the outlet, photograph the deployed POSM, and submit the image through the mobile app with a GPS geotag and timestamp, giving managers verified, time-stamped proof of every placement.

Each POSM item carries a status per outlet: deployed, missing, or damaged. Managers view deployment progress across Dubai, Abu Dhabi, Sharjah and the other emirates on live dashboards.

Field users flag the exception with a reason and photo. The issue enters an approval workflow for replacement or follow-up, so a torn dangler or a missing standee is caught and actioned quickly.

Auditors review submitted photos against reference images and assign compliance scores that feed into campaign analytics, closing the gap between what a campaign report claims and what is actually on the shelf.

Yes. Managers attach reference images during campaign setup so field teams know exactly how each POSM should look once it's live at the outlet.

Reports cover deployment status, compliance scores, exception counts, outlet-wise tracking, AED spend against budget, and campaign completion rates across distributor and wholesaler territories.