FMCG & CPG Loyalty Program Cloud Software for Egyptian Business

Programs target baqala owners in general trade, souq traders at Al Obour Wholesale Market and Souq El-Ataba, wholesalers, sub-distributors, and merchandisers at Carrefour Egypt and Spinneys Egypt modern trade. Each segment has its own KYC, earning rules, and payout track. One brand can run several programs on the same cloud platform.

Every carton or in-pack QR carries a unique platform ID validated on the server, never on the phone. One-time scan locks, photocopy detection, device-history checks, and location-bound rules run before any EGP moves. AI flags rapid repeat scans and clustered handsets, so only clean scans release rewards to the store owner.

The distributor management system passes monthly secondary sales into the loyalty engine over SFTP with no re-keying. Slab rules calculate volume rebates and wholesaler contribution for each distributor and sub-distributor, and points post to the member ledger. Tier upgrades from Silver to Gold to Platinum trigger on their own, and partners see the run in the app the same day.

Baqala owners and merchandisers get instant transfers to InstaPay, Fawry, Meeza, or telco wallets, or straight to a bank account. Distributors receive EGP rebates by bank transfer to the registered account. Vouchers, airtime, and physical rewards run from a configurable catalogue. Every payout logs an audit trail, with SMS and WhatsApp confirmations closing the loop.

Leaderboards run by governorate and by trade channel, alongside spin-the-wheel, scratch cards, badges, and Silver, Gold, and Platinum tiers. The same engine drives contests tied to Ramadan, Eid, and back-to-school demand peaks. Mechanics are configured per program, so merchandiser shifts and distributor targets each get their own track without custom code.

WhatsApp, SMS, email, and in-app push carry every message. Drip flows sequence by lifecycle stage, from onboarding and first earning through near-tier nudges and dormancy win-back. Balance, expiry, and scheme-window reminders fire automatically. Language is set per campaign in Arabic or English, and targeting works by segment, governorate, or tier.

Store owners and merchandisers submit national ID and business registration details through the app, along with a bank or wallet detail for payout. Distributors add bank-transfer details for rebates. OTP verification, document upload, and approval routing run on the cloud in line with Egypt's Personal Data Protection Law (PDPL). Admin-managed bulk enrolment is available for distributor-led rollouts.

Brand teams watch enrolment trends, active outlet counts, earning by governorate, and reward catalogue uptake. Finance follows payout liability in EGP, redemption ratios, ETA-aligned VAT workings, and partner ledger balances. Audit trails track every wallet, bank-transfer, and voucher payout, and the 1Voice assistant answers plain-language questions on top.

Merchandisers at supermarket chains and key outlets upload shift invoices or shelf photo proof through the app, even offline in a market with weak network. Claims route through brand managers and finance, who approve, query, or reject with comments. Approved incentives credit the merchandiser wallet or bank account, and every claim keeps a full audit trail.

Yes. The scan and claim flows run on basic Android handsets and queue offline the moment signal drops in a dense market or a sparser rural stretch, then sync once coverage returns. Light, low-data screens keep the store owner or merchandiser moving on crowded routes through Souq El-Ataba or a dense Cairo side street. The interface speaks Arabic and English.