Run field-rep beats across baqalas and souq traders, primary distributor operations, modern-trade chain audits, and retailer loyalty on one cloud stack. Offline-first for the gap between dense city routes and sparser governorates, ready for cash, InstaPay, and card settlement.
Baqala beats, modern-trade account calls, van sales, and wholesaler ledgers run on spreadsheets and WhatsApp. The chain comes apart at six points.
Area managers only see a beat list at the week's end, never live. Visits to baqalas and souq stalls, modern-trade account calls, and van drops are logged hours after the fact. Coverage gaps only surface in the monthly review.
Field reps text baqala and wholesaler orders to the distributor. Clerks retype them into invoices by hand. SKU mix-ups, wrongly applied schemes, and silent stock-outs follow close behind.
Distributor sales reports land days after the fact, not in real time. Brand managers cannot adjust trade schemes, redirect van loads, or reprice against EGP movement while the sales cycle is still open.
POSM is shipped out to modern-trade branches such as Carrefour Egypt, Spinneys Egypt, or Kazyon for promotions, yet nobody verifies facings, shelf share, or planogram compliance. Trade spend cannot be tied back to real visibility on the shelf.
Baqala owners are rewarded through ad hoc credit and informal favours, not a structured points engine. Brand recall, category push, and SKU loyalty stay locked with the wholesaler.
New launches, ETA e-invoicing changes, and scheme updates spread through WhatsApp voice notes. No assessment, no completion record, no proof a field rep is ready to pitch.
Two apps run the full Egyptian FMCG workflow end to end. Both work offline-first on Android and iOS, and both sync back to the same cloud admin portal.
Google Play
Apple App Store
Google Play
Apple App Store
SFA, DMS, loyalty, retail execution, and LMS each get a dedicated page walking through Egyptian FMCG workflows, screens, and integrations in detail.
GPS-tracked beats, order entry by field reps, structured modern-trade call cycles, and real-time secondary-sales dashboards for food, beverage, dairy, and home care field teams.
Explore FMCG SFA →Order-to-cash, batch and expiry control, trade schemes, sub-distributor mapping, and EGP credit limits for primary distributors.
Explore FMCG DMS →Pack-QR earning, DMS-fed points, instant payouts to a bank account or a wallet such as InstaPay, and tier progression for retailers, wholesalers, and promoters.
Explore FMCG Loyalty →Audit checklists for modern-trade chains, AI scoring of shelf images, POSM compliance checks, and planogram tracking across supermarkets and hypermarkets.
Explore FMCG Retail Execution →Product launch modules, scheme refreshers, gamified quizzes, and level-based unlocks for field reps, account managers, merchandisers, and van crew.
Explore FMCG LMS →A cloud sales force automation platform built for Egyptian FMCG field teams. One offline-first app handles baqala and souq beats, modern-trade account calls, and van-sales runs, with GPS-verified visits and live secondary orders flowing back to head office.
A cloud distributor management system for Egyptian distribution networks. Order booking, batch-level stock, EGP pricing, trade schemes, GRN, and payment reconciliation in one portal. Imports landing through the Suez Canal corridor and the ports it feeds get full inbound traceability.
A cloud loyalty platform shaped for the Egyptian trade. Points are earned through pack QR, DMS-fed sales slabs, or invoice upload with multi-level checks. Redemption pays out to a bank account, InstaPay, a wallet such as Fawry or Meeza, voucher partners, or a physical reward catalogue.
An AI retail execution platform for chain audits across Egypt's modern trade. POSM rollouts come with store lists and picture-of-success references. Cloud image recognition scores facings, eye-level placement, brand blocking, and competitor share with no manual counting.
A cloud sales team LMS for Egyptian FMCG workforces. Four delivery modes: classroom with photo attendance, virtual through Meet, Teams, or Zoom, geo-tagged in-store coaching, and self-paced e-learning, all available with an Arabic-first interface alongside English. Modules unlock as promotion criteria are met.
Practical reads on field-force automation, distributor DMS, modern-trade audits, and retailer loyalty for Egyptian FMCG operators.
Eight reasons the platform fits food, beverage, dairy, home care, and personal care teams working across Egypt's trade.
SFA, DMS, loyalty, retail execution, and LMS share the same data. Field-rep visits, distributor invoices, and chain audits link together without rekeying.
Schemes, price lists, beat plans, audit forms, and approval chains all flex to your channel mix. No code change needed to support a fresh SKU launch.
Route sequencing, shelf-image scoring, fraud screening on QR scans, and the 1Voice query assistant, each one aimed at a real FMCG bottleneck rather than bolted on for show.
Field reps work dense Cairo, Alexandria, and Giza streets and sparser Upper Egypt and Delta routes through patchy signal. Visits, orders, and photos sync the moment coverage returns.
Role-based access, encryption in transit and at rest aligned with Egypt's Personal Data Protection Law (PDPL) framework, and a full audit trail. Sign-offs on credit, schemes, or orders can chain through up to seven approval levels.
REST APIs and SFTP feeds connect SAP, Oracle, Microsoft Dynamics, Sage, and any existing DMS, so nothing that already runs today gets ripped out.
Begin with SFA-only or DMS-only in one governorate, then add modules later. No big-bang cutover and no field-team disruption mid-cycle.
Field-rep and retailer apps publish under your brand on Google Play and the App Store. Carry your own logo, your colours, and your own splash screen.
